March 16th: 9 AM PDT - 12 NOON EDT - 4 PM GMT
Social measurement is the bane of many marketers’ existence. Marketers feel stuck with engagement metrics that don’t tell them anything about the business impact of their social media programs. According to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all.
To explore the concepts behind successful social media measurement, Forrester Researcher Samantha Ngo will answer the following key questions:
Why is social measurement so complex and confusing?
What are the three levels of social measurement that marketers must focus on?
How can marketers get social networks and vendors to help them?
Jonny Bentwood, Chief Innovation Officer at Edelman Intelligence, will then introduce the holistic approach to measurement that has proven to increase ROI.
Participants will have a chance to ask questions during a Q&A Session and will receive an exclusive copy of the Insights to Impact ROI Toolkit before publication.