Wednesday, June 6: 11:00 am IST
This year’s IPL has been one of the most talked-about seasons of IPL so far. Social media has been abuzz with mentions of IPL and related topics - from Anushka Sharma to entertainment brands and sponsorships. But what’s the biggest takeaway for digital marketers?
Social listening during the IPL unveils a treasure-trove of information about different audiences and behavioral patterns. The problem though is organizing and structuring the data so as to generate actionable insights.
Our webinar is designed to show you how to make sense of and extract insights from a large mass of social data. We will use the IPL as an example and show you interesting insights around:
Emotion mapping before, during, and after the IPL
Top brands associated with IPL
Facebook vs Twitter - The nature of discussions on each platform
Running time: Approximately 45 minutes