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Trend Analysis

Trend analysis provides a comprehensive understanding of consumer behavior and the impact on your market, brand, and competitors. Predicting future needs and expectations will help you create a business strategy to drive product development, improve customer support, and be crisis ready.

Trend analysis blog header with title "Trend analysis... types, benefits, and examples. Category is Enterprise. Image on left shows several people studying charts, graphics, etc.

Trend analysis - types, benefits, examples

Do you dream about finding the next big consumer trend? Management consultant Peter Drucker said, “You cannot predict the future,...
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Top social media trends in India & APAC

CX, Communities, Metaverse: Top social media trends in India & APAC

Social media is constantly ablaze with consumer feedback and opinions, with up to 4 million brand connections being made per...
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Title: What is FinTwit? Category: Trends On the left, it reads #FinTwit

What is FinTwit?

A passionate social media community called Financial Twitter has emerged, fueled by inflation and a growing appetite for decentralized payments.
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[Webinar] - Social Media Trends 2023: Hot takes from the UK

[Webinar] - Social Media Trends 2023: Hot takes from the UK

From the rise of predictive analytics to the end of the cookie, plus much more besides, 2022 saw a shift...
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[Webinar] - The power of community: Reaching the African consumer

[Webinar] - The power of community: Reaching the African consumer

The pandemic and its aftermath left behind a very different breed of consumer. One rapidly adapting, with a new range...
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Birdseye Report: Community analysis - #FinTwit

Birdseye Report: Community analysis - #FinTwit

As a Twitter Official Partner, we teamed up on the latest Birdseye report to analyze the state of the Financial...
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India food industry trends

India food industry trends

We partnered with Quora to analyze India's food industry, and tap into the conversations to identify valuable insights for 2022.
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Image of vegetables and ingredients in bowls on a wooden table next to the blog title: UK food industry trends

UK food industry trends

The food industry in the UK, like every industry, has its own challenges and opportunities. It’s crucial for marketing, communications,...
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Image of a plate with salad and a smoothie next to the blog title: US food industry trends

US food industry trends

The food industry is evolving and innovating. Powered by Millennials and Gen Zers, healthy habits, sustainable eating, and mindful drinking...
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Discover the latest food industry trends in Indonesia

Discover the latest food industry trends in Indonesia

The food and beverage industry in Indonesia saw a positive growth of 0.2% year-on-year (YoY) despite the pandemic and has...
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Food industry trends to watch for in the Middle East in 2022

Food industry trends to watch for in the Middle East in 2022

The Food & Beverage (F&B) industry is dynamic and constantly evolving according to consumer tastes, behavior, and lifestyles. In light...
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Twitter Birdseye Report blog header - Food industry trends - Woman on the left side of header smiling and eating pizza

Twitter Birdseye Report: Food industry trends

Every industry has its unique challenges, and brands across the board need to identify those obstacles and their solutions. This...
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Top media and entertaiment industry trends  in Asia

Top media and entertainment industry trends in Asia

Our lifestyles today have changed significantly from how they were 2 years ago. And one of the greatest changes we...
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The image reads "Consumer trends in the US" and shows a man cooking over a frying pan with dollar bills raining down, meant to represent the US economy which is about to start heating up.

Consumer trends in the US

As consumers emerge from over a year of isolation, we’re poised to see some big shifts in consumer trends in...
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Conversational trends around media and entertainment in MENA

Conversational trends around media and entertainment in MENA

The Middle East media and entertainment market is expected to grow at a CAGR of approximately 12.79% over the forecast...
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Top Consumer Trends in the UK

Top consumer trends in the UK

Keeping on top of consumer trends is key for brands that want to stay connected to their target audience. Not...
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Adapting to shifting consumer trends in the Netherlands requires access to real-time conversational data

Top consumer trends in the Netherlands

Consumers in the Netherlands have long enjoyed the benefits of a strong economy, along with modern infrastructure and public services.
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Consumers trends in the UAE show that buyers are leveraging new payment methods for online shopping

Top consumer trends in UAE

As the UAE gradually emerges from lockdown, many observers are optimistic about a swift economic recovery driven by a global...
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Trend research: using social listening to discover relevant trends

To get a better understanding of your customers, how they think and behave, it’s essential to stay on top of...
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Image showing group of women sat together in a circle with text: UK Social Media Trends 2023 - Let's talk consumer community

UK Social media trends 2023 - Let’s talk consumer community

For 8 years, Talkwalker has been talking to marketing experts from across the globe and predicting the top social media...
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Talkwalker Social content ratings Nielsen

Uncovering Trends in Media Content Across TV and Digital

With increasing media fragmentation, understanding audiences is essential to determining effective content distribution strategies. Nielsen’s first quarterly Content Ratings Benchmarks...
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Best of Social TV Social Content Ratings Talkwalker

Tops of 2019: Social TV

In today’s age of screen-based multitasking, the convergence of TV and social media is creating new experiences for audiences. Marketers,...
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Trending hashtag tracker template

Struggling to remember the best hashtags for your brand? Want to find the most engaging and relevant hashtags for your...
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