TALKWALKER FAQs

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1. How do I find the number of results I have generated for the month? (And, what should I do if I exceed the number?)

In order to check your monthly results, please click on Account Settings (Under the Settings tab on the Homepage). Here you see two important things:

1. Month-To-Date (MTD): This refers to how many results have been generated from the first of the month to this date.

2. Est. End-Of-Month (EOM): Here, you see an estimate of how many results you will have in your project by the end of the month. If the number displayed here is more than your monthly package allows, you need to refine your search to decrease the number of results generated or contact your customer success manager to upgrade with additional results.

find the number of results I have generated for the month

2. How do I make sure I do not add a topic that blows up my result limit?

In order to make sure that the topic you are adding will not generate a huge amount of results, you can click on the “Preview” button next to the topic text-box. This shows how many results were generated over the last 7 days and gives you an idea of the quality of the results.

3. What are best practices to narrow down the results and make them as accurate as possible?

 To make sure that you only get results that are relevant to your project you can use Boolean Operators. Please, find a few listed below:

a. Engagement:>500 -  Returns results with an engagement higher than 500, this number can be changed based on your preferences.

b. Sourcecountry:uk – Returns results coming from a particular country, in this case the UK. You find the list of country options here.

c. Lang:en – Returns results in one particular language, in this case English. You find the list of language options here.

d. Sourcetype:blog – Returns results from a specific media type only, in this case blogs. You find the list of source options here.

In order to see the Talkwalker Search Query Syntax, please visit here.

4. Where do I find the list of Boolean Operators and query syntax that is supported by Talkwalker?

list of Boolean Operators

In order to see the full Talkwalker Search Query Syntax, please visit this site here.

5. What are the differences between channel and topic setup?

When you add a key word, such as your brand name in the topic set-up, you will get results from the media types selected in “Project Settings.” These results come from our database of results. Channel monitoring makes sure that results for Facebook, Instagram, and YouTube are indexed by Talkwalker.

In order to make sure you don’t miss relevant results from Facebook, Instagram, or YouTube channels, you have to add the specific page/hashtag you are expecting results from to channel monitoring. Once a channel is added in the project, we will, from that moment on, get all results for the channel which are published after the channel was added. If no channel is set up when a post gets published, then this post won’t be indexed by Talkwalker.

Please note that to get results from an Instagram page, you need to have the login details for that page.

6. What is the difference between adding a Facebook Page and a Facebook Insights Page?

 Regular Facebook pages will bring the general metrics for the page and you can monitor your own Facebook page as well as your competitors’ pages.

To add Facebook Insights you need to add the login credentials in the “Project Settings” under the Connected “Accounts” tab before you can add it in channel setup. Please note that you need to have administrator rights on your Facebook Insights account to do so. Facebook Insights brings you additional metrics, such as Video Playing times, Number of Clicks, Actual Reach of a specific post, ad data, and so on.

7. How do I assign to a group once a topic is created?

Creating topic groups helps you to categorize your research and gives an easier overview once you start working with the project. The GIF below shows you how to set up topic groups.

assign to a group once a topic is created

 

8. How do I add a specific color to my topic results?

Each topic can have its own color assigned to it  and you can even choose your corporate color for your own brand.

add a specific color to my topic results

9. How do I modify the order of the topics/groups list?

modify the order of the topics/groups list

Analytics

10. How do I find out which topic or channel generated the most number of results and caused my project to be blocked?

Sometimes you need to know if a particular topic or channel is generating too many results. Have a look at the GIF below to understand how to find the topic or channel you are looking for.

find out which topic or channel generated the most number of results and caused my project to be blocked

11. How can I change the default view options in the Analytics (Open to a 30-day date range instead of 7 days or open to specific topic)?

change the default view options in the Analytics

12. Where can I see all my bookmarks?

can I see all my bookmarks

13. Where can I see the custom filters that I created in the Topic set-up?

Custom filters are great to use when you need to narrow down your search without losing any information. Once you have created these in the topic setup, you can see how to locate them on the analytics screen by watching the GIF below.

see the custom filters that I created in the Topic set-up

14. How can I apply a source panel to the results?

When you work with specific media lists or influencers, it is a good idea to categorize them into specific source panels that will help you understand how these groups talk about your brand or product. View the GIF below to understand where you can find your source panels on the analytics screen.

apply a source panel to the results

 

15. How do I add new sources to a source panel from Analytics?

When you find new influencers or relevant news sites that should be a part of your existing source panel, or if you want to create a new source panel, you can you do this from the analytics screen, please see the GIF below.

add new sources to a source panel from Analytics

16. How do I block an author or a source?

block an author or a source

17. Can I delete specific results from the project?

delete specific results from the project

18. How can I create rules?

Rules will help you to save time in categorizing your results and finding the insights that matter. You can easily create them from the analytics screen, please see the GIF below.

create rules

19. How does the embedding of results into another platforms work? (How do I get the data and how much and how often can I pull it from Talkwalker?)

Talkwalker enables users to embed the results onto their platform in multiple formats: RSS Feed, MRSS Feed, CSV, JSON, Analytics API, and XML. To embed results, you need to click into the “3 dots” next to the results widget and select ‘embed in another platform.’ A link is created and can be used for the embedding. By default, results are refreshed every 15 minutes. This can be changed in the “Project Settings”.

20. How do I export results to Excel?

export results to Excel

21. How do I compare multiple topics in Analytics?

compare multiple topics in Analytics

22. How does the Sentiment Analysis work?

Talkwalker’s sentiment analysis is based on deep learning algorithms and advanced pattern recognition. By applying deep learning methods and by using neural networks, Talkwalker is able to provide a 90% accuracy for Sentiment Analysis as it is a model that also is able to interpret human emotions and basic types of irony and sarcasm.

23. How is Net Sentiment calculated?

The Net Sentiment is only based on positive and negative results. It does not take neutral results into consideration. The overall score ranges from a positive 100 to a negative 100, thus any score in the positives is already good. It is computed this way: ((#positive results - #negative results)/(#positive results + #negative results))*100.

24. My metrics show that there are Facebook shares, but the Virality Map doesn't show any activity on Facebook - why is that?

 There might be a post showing 1,200 Facebook shares, but when you click on the Virality Map, it only shows a few results. The reason is that people sharing this post are doing it from their individual profiles, where the information is private and Facebook does not allow any service provider to access any private information.

25. Why does Talkwalker show different metrics for a post compared to the metrics directly on Facebook, Instagram, etc.?

 Metrics are not updated in real time, but get updated regularly during the first two weeks of a post since this is when the vast majority of the activity happens. After this period, the metrics are no longer updated. So the numbers differ because the metrics probably haven't been updated yet.

26. Why can't I see LinkedIn results on topic level?

 LinkedIn results are considered private data, hence they are only available in the project that the respective token is connected to and are not shared with any other projects. As data on topic level pulls from our database (which is available to all clients), LinkedIn results will remain on channel level only in order to keep it private. (FYI, Instagram results that are collected from an Instagram page via a token is not considered private data; it is available to everyone.)

27. Why is my LinkedIn channel not collecting data anymore?

In most cases, the token expired and has to be renewed. LinkedIn tokens have to be renewed every 60 days. Once expired, no data will be pulled. When the token is valid again and a new LinkedIn post was detected by the tool, the tool will also try to retrieve the data that was missed while the token was inactive, but there is no guarantee that all can be retrieved. The longer the token was inactive, the less likely it is that all the data will be retrieved.

IQ Apps

28. What are the IQ Apps?

IQ Apps are predefined Dashboards, which are based on client use cases, such as Brand Listening, Crisis Management, etc. These common use cases can be used as-is and you can also easily save them as reports or dashboards where you can modify them based on your particular needs  😊

29. How do I create a dashboard out of an IQ App?

If you want to use the IQ App as a basis for a more customized dashboard, this is easily done by adding the IQ App as a dashboard and modify it from there.

create a dashboard out of an IQ App

Dashboards

30. How do I create a Dashboard?

create a Dashboard

31. How can I clone dashboards and change the topic/channel?

clone dashboards and change the topic/channel

32. How do I edit a Dashboard?

edit a Dashboard

33. How do I insert annotations in the Dashboard’s graphs? 

If you want to highlight a peak in a graph and explain the reason for the increase in number of results, you can create an annotation on top of the peak. 

insert annotations in the Dashboard’s graphs

34. How do I change and save filters for the entire Dashboard?

change and save filters for the entire Dashboard

35. How do I apply, change and save filters for individual widgets in Dashboards?

change and save filters for individual widgets in Dashboards

36.  How do I share a Dashboard and who can I share it with?

A dashboard can be shared with anyone who has access to your Talkwalker project. Please see the GIF below for your reference.

share a Dashboard and who can I share it with

37. How do I delete a Dashboard?

It is possible to delete dashboards from your project. Please note, that if you delete a dashboard it will be permanently deleted from the project and cannot be recovered. 

delete a Dashboard

Reports and alerts

38. What is the difference between reports and alerts?

Reports and alerts can both be triggered by specific parameters and also be sent on a regular basis. Reports are generally sent out on a regular basis (e.g. weekly and monthly reports), whereas alerts are sent out based on a trigger condition (e.g. x amount of new results).  Generally, the majority of our customers use reports for regular reporting purposes, and the alerts as early warning systems or for constant campaign monitoring.

39. How can I create an alert? 

In order to create an alert, you would have to click on the “bell” (that represents an alert) above the stream of results. Once you click on the bell, a popup window appears, giving you the option to customize the alert. You can define the alert name, format, number of results, and most importantly, the trigger type. 

40. How can I schedule a report for multiple times in a day? 

schedule a report for multiple times in a day

41. What do the different trigger options mean when scheduling an alert? 

 There are several  trigger types to choose from when scheduling a report:

a. New Results: The report is sent out whenever more than the x number of new results is found. It’s up to you how many number of results to add in the trigger field.  For example, if the trigger number was set to 10, you would be sent the report email every time more than 10 new result were found for your project.

b. Irregular activity during last days (absolute): The report is sent out when more than the set number of new results are found with the last set number of days. If this is set to 50 new results in 5 days, an email alert is sent if more than 50 new results were found in the current last five- day period.

c. Irregular activity during last days (%): The report is sent when more than a set percentage of new results are found in the set number of days, compared to the same number of days in the previous period. If this is set to 25% in the last 4 days, then an alert would be sent if 25% more results were found in the current 4-day period, compared to the previous 4-day period.

d. Irregular activity week-on-week (%): The report is sent when more than a set percentage of new results are found on a day, compared to new results that were found on the same day the week before. If this is set to 33% and today is Monday, then the alert would be triggered if more than 33% more new results are found today, compared to last Monday.

e. Smart Spike: The report is sent whenever an unnatural spike in the number of results is found. The spike detection sensitivity setting allows you to set which level you’d like the system to alert you, either a low, medium or high level of spike detection. Note that the smart spike is based on the activity of the past 30 days. It is generally used to spot trends.

For all of the above alerts you have to define a trigger condition which defines the results selection that will makes the report send out.

f. Schedule: The report is sent out on a specific scheduled basis. You have the choice to schedule reports:

  • Day(s): Every certain number of days, at a set time. If this is set to 2 days at 10:00, then an report is sent every two days at 10am. 
  • Week(s): Every certain number of weeks, at a set time, on a set day of the week. If this is set to 3 weeks at 14:00 on Friday, a report is sent every third Friday at 2pm. Multiple days can be selected (e.g. every Monday and Wednesday).

  • Month(s): Every certain number of months, at a set time, on a set date of the month. If this is set to 2 months at 09:00 on 15 of the month, a report is sent every two months on the 15th of the month at 9am.

42. Why did I receive an empty report/alert? 

If you receive an alert with empty widgets, the trigger conditions probably don't match the filters on the widgets in the report. For example, when you set the trigger condition to new results found, you always have to make sure that the results in the widget are also sorted by last found. If the results are sorted by published instead, the selection does not match the trigger conditions, i.e. the results taken into account to trigger the alerts are different from the ones displayed in the widget.

Project settings

43. How can I add a new user and customize their user access?

It is easy to customize the user access for the different needs of your users. Analysts can get access to the full platform, business users can get access to a custom-built dashboard based on their use case and so on.

add a new user and customize their user access

 

44. Why do I have to add my social media accounts into Project Settings?

Adding a social media token/account enables you to get social media data into your project. This is a read only token and your personal information will not be accessed at any point. 

45. How do I create Source Panels?

 create Source Panels


46. How do I create custom theme cloud?

 Custom theme clouds are great to assess how different concepts and messages are resonating with your consumers. You can create these in the Project Settings.

create custom theme cloud

47. How can I (Un)block themes?

block themes

48. What can I expect to get from my historical rebuild? (Channels vs. topics, are there limitations?)

You will get historical results from websites, forums, blogs, and Twitter. For Facebook, Instagram hashtags, Google+, Flickr, and Foursquare, you will not get historical data, as these platforms do not provide historical data (unless previously crawled by Talkwalker). BecauseLinkedIn, Facebook Insights, and Instagram pages are tied to your account and can only be monitored by someone with the login credentials, we do not provide historical data for these media. Please note that historical rebuilds are available for an additional fee. You can contact your Customer Success Manager if you cannot see this option. 

49. What is an API? 

APIs (Application Programming Interface) is used for exchanging data between businesses in a standardized and automatized way, without human interaction. The Talkwalker API exposes web and social media metadata aggregated by Talkwalker crawler technology. This metadata is accessible in a standardized and normalized way through the Talkwalker API. The Talkwalker API defines a set of requirements that an external application will have to follow to be able to access or to write Talkwalker metadata.

50. Where can I find information about the Talkwalker API?

API related technical questioned can be found here  

51. What changed for the Instagram API, April 2018? 

There have been two main implications with the recent Instagram API changes: 

a. Instagram has reduced the limit for API requests to 200 per hour per Instagram account (previously 5000). However, Talkwalker has never relied on getting Instagram data through a large number of request and we are working efficiently with this call limit, so we don’t expect this change to have an impact on capacity.

b. Instagram has eliminated access to data from accounts you do not own (e.g. competitors/influencers). We are still able to collect data for your owned pages if you connect it with the login credentials to your project. 

52. Why did Instagram suddenly change its API in April 2018?

Instagram has originally announced that the changes were going to come into effect towards the end of 2018. However, with the recent news regarding improper use of private Facebook data, Instagram accelerated the timeline significantly. The changes affect all providers in the industry, but we continue to work closely with Instagram to ensure we can offer you the best service possible.

53. Can I add my influencers/competitors Instagram pages to the channel monitoring? 

Following the Instagram API changes in April 2018, you are not able to add influencers/competitors to the channel monitoring in the platform. You are only able to add the Instagram channel(s) to which you have the login credentials for. 

54. Can I monitor Facebook Groups?

Facebook do not allow monitoring of public groups, this is applicable to every service provider that uses the Facebook API. However, you can monitor public pages by adding them as channels to your project. 

55. Does Talkwalker have full Twitter coverage?

Yes, Talkwalker has access to the entire Twitter Firehose.

56. How do I track my influencers/competitors on Instagram if I cannot add it to channel monitoring anymore? 

In order to track your influencers/competitors, you can add the specific hashtags to channel monitoring. We can then pull all the data containing the hashtag which helps you monitor your influencers/competitors. One piece of advice is to create specific hashtags to your campaigns that are easy to track. 

57. What metrics will I get for a LinkedIn Page added to the channel monitoring? 

You get metrics, such as owner/audience activity, engagement rate, follower growth, and audience insights. Please note that you can only track LinkedIn pages you have login credentials for. 

58. Why don't I have more LinkedIn analytics?

LinkedIn does not have a public API and hence only allows us to monitor owned pages and metrics. 

59. Where does Talkwalker get the location of a post, how accurate is it?

If I use geolocation, will I actually see fewer results?In order to get the exact location of a result, the author needs to have his location services enabled on his device. This way, you can see where the post was created. If the location services are disabled on the device, then Talkwalker will analyse the language and appoint to the country it is coming from. If you are looking for a specific location in your search query, then you might get fewer results, as not everyone posting articles will have their location services enabled on their devices.

60. What are the changes with Facebook data, from July 24th, 2018?

Facebook is requesting every software company to become fully compliant with its newly published terms and conditions impacting how we collect and share data. Talkwalker has, and always will make all required changes to abide by these requests, ensuring that user data privacy is a priority. Resulting changes in Talkwalker include:

 1. Data Export: Facebook does not allow us to export facebook data into Excel, CSV or via API. As such, we need to remove the feature for all our customers.

2. Query searches: In Talkwalker Analytics, query searches only match results from pages set up as Facebook channel in the Talkwalker project. Facebook results are completely removed from Talkwalker Quick Search.

 3. Historical data: No historical data will be removed from your project, except data from pages you don’t monitor. When adding a new Facebook page, limited historical data is available, and full historical data can be requested by emailing support.

 4. Page Access Rights: In order to collect and see Facebook data, a Facebook authentication is required to get a token by the customer independently for each project that needs to be verified within the Talkwalker platform. If there are no valid Facebook tokens  that exist for 2 weeks, Talkwalker will delete all Facebook data from the customer project as per Facebook’s additional platform terms. Talkwalker will send an email to the customer with details on how to re-authenticate their Facebook tokens that are near expiration to guarantee full coverage.

 5. Combination of Facebook data with external PII (Personally Identifiable Information) information is not allowed. Filters on age, gender, and author interest in the filter menu are disabled  in the page monitoring section. This change does not affect country, language or sentiment filters and neither the demographics screen.

61. Can I still export data from Talkwalker?

Yes! Only the export of Facebook results is not possible: if any Facebook results are in the selection to be exported, Facebook results are removed from the export. All other data are still exported. Note that Twitter only allows to export 50k results per user per day.

62. Can I still monitor Facebook pages that I do not own?

Yes! Facebook is requesting our clients to provide Facebook tokens in each Talkwalker project, in order to retrieve Facebook data. Tokens don’t however need to be “owner” or “administrator” tokens, meaning that it is still possible to monitor posts on pages that are not owned. Note that when you own a Facebook page, it is still better to provide Talkwalker with the administrator token, as it allows to ensure better coverage, and grants access to more functionalities (like Facebook Insights).

63. How can I get Facebook mentions of my brand in the “Topic” section of Talkwalker?

Since all Facebook data in a project must come from channels that are monitored in the same project, you can search on Facebook for public channels that mention your brand, then add them in the Facebook channels of the project. Talkwalker will collect all posts from these pages, and any post that matches your search queries will appear in the “Topic” section of your project.