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Audience Research

Audience Research

Understand your social audience and find new audiences for products and services.

Improve campaign targeting by knowing social audience preferences by segment
Reduce risk by having a clearer idea of customer needs before a product or campaign launch
Inspire your audience to act by using social data to speak their language

Social media analytics made easy

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Know what's important for your social audience
Get tailored campaign insights with IQ Apps
Get tailored campaign insights with IQ Apps

Save time analyzing campaigns using our Campaign Monitoring IQ App. This pre-defined dashboard provides all the social data you need to measure campaign success in one place.

Instantly sift through millions of social discussions
Instantly sift through millions of social discussions

Tap into online discussions about your products and services across 10+ social networks, forums, review sites and more. Sort results quickly with intuitive fast tagging functions.

Find the right angle using Smart Themes
Find the right angle using Smart Themes

Analyze the top hashtags, people and brands linked to trending stories instantly with Smart Themes. Pinpoint the perfect approach to make your post, blog or messaging stand out.