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Advertising Effectiveness

Advertising Effectiveness

Measure the effectiveness of ad campaigns and identify the key people associated with ads.

Set meaningful goals for campaigns using a wide range of social KPIs
Create more targeted messaging for each audience segment with advanced filtering options
Refine campaigns in real-time based on reactions from the social public

Social media analytics made easy

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Determine the success of your ad campaigns
Measure the reach of campaigns
Measure the reach of campaigns

Track buzz, engagement rates and the potential reach of your online campaigns across all major social networks, blogs, forums, news sites and more. Filter and sort results by language, location and sentiment. Monitor earned and owned media coverage.

Get tailored campaign insights with IQ Apps
Get tailored campaign insights with IQ Apps

Save time analyzing campaigns using our Campaign Monitoring IQ App. This pre-defined dashboard provides all the social data you need to measure campaign success in one place.

React instantly with real-time insights
React instantly with real-time insights

Respond immediately to trending topics with real-time social media analytics. Gauge changes in audience reaction by the day, hour or even minute.