Gen Z will only engage if you pivot your strategy
How and where we talk to people is changing. Consumer habits are adapting on a global scale, with the rise of mobile users, the growth in marketing to millennials, and the change in people’s engagement habits.
Expect big things in 2020 when it comes to targeting those uses, moving away from search engine advertising to more technologically driven methods, such as social video, voice search, more personalized interactions and more. Brands will become more consumer focused, understanding exactly where their target audience is, and adapting their messaging to be part of those conversations.
Jamie Turner thinks the future is hyper-personalization, Jo Martin says it’s voice search, while Sotirios Seridis believes evergreen social is the way to go. There’s plenty to dig through here.