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Reputation Management

Online reputation management - ORM - involves monitoring, reputation protection, crisis management, and reputation recovery. The goal is to influence consumers’ perception of your brand, address reputation threats, target opportunities and deliver a better ROI.

Left shows an iceberg. On the right is the category "Enterprise" and the title "Social media analytics guide".

Social media analytics guide

Your social media posts. Interactions with consumers. Comments. Responses. Feedback. Engagement. Competitors' dialogue with customers... There's a ton of insights...
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Left shows a woman listening, with sunset. Right shows category - Enterprise. Title - Social media listening guide.

Social media listening guide

If you don’t listen to consumers, why should they listen to you? You won’t hear about consumers’ pain points. You'll...
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Category is Enterprise. Title is Best brand intelligence solutions. Image on left of a person sat behind a desk, with various tablets showing graphs and charts.

Best brand intelligence solutions

Are you listening? Consumers are talking about your brand. On social media, forums, review sites, online surveys. Conversations packed with...
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Bottomline walks the talk on measuring brand awareness

Bottomline walks the talk on measuring brand awareness

Bottomline Technologies, a leading fintech, was looking to better understand industry conversations and build awareness for its brand and SMEs.
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How social media engagement helped Bayes navigate a sensitive renaming project

How social media engagement helped Bayes navigate a sensitive renaming project

The London-based, internationally-focused business school used Talkwalker insights and Hootsuite to inform news updates and correct misinformation.
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Person with a megaphone, mouth open. Title on right, "Share of voice guide for marketers". Category - Digital. Talkwalker bottom right.

Share of voice guide for marketers

Do you know your share of voice? Do you know what SOV means? How important is it? Think competitive advantage,...
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What is brand equity and how to measure it, with person choosing between two different brands.

What’s brand equity and how to measure it

Why should strong brand equity be every brand’s goal? Because customers buy their products, whatever the price. Whatever the features.
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What is brand image?

What brand image really is (and why you should care)

If you consider the following three brands, what would be the first thing you think about: Patagonia, Allbirds, and Fjällräven?
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How to improve brand health today

How to improve brand health today

In today’s business environment, we see an acceleration of digital transformation and adoption, stiff competition amongst businesses, and a consumer...
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Best online reputation management tools guide

Best online reputation management tools & guide

What happens on the Internet, stays on the Internet. Forever! Social media gave consumers a voice. A loud voice. Awesome,...
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How to do a brand audit - the what, why, and how brand audit guide

How to conduct a brand audit

Tough love! Your brand isn’t perfect. Your logo's looking tired, no? Losing sales to competitors? What happened to all your...
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The Forrester Wave - Social Listening Platforms, Q4 2020 - Talkwalker a Leader

The Forrester Wave™: Social Listening Platforms, Q4 2020 - Talkwalker a Leader

We’ve big news to share! Foremost global research and advisory firm Forrester, has named Talkwalker a Leader in The Forrester...
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Your guide to online reputation management

Your guide to online reputation management

Protect your brand against a reputational storm! Listening? That tweet trashed your customer service. Oops, negative review of your product.
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online reputation management tools

Best online reputation management tools

What happens on the Internet, stays on the Internet. Forever! Awesome, if people are saying nice things about you brand.
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