Hewlett Packard Enterprise (HPE) work with partner companies across the EMEA region who resell their cloud solution, HPE Helion. Around 90% of HPE Helion's EMEA Channel Partners are on social media but the majority are looking for support to develop an effective social strategy.
To help expand the usage of social networks across partner communities, the HPE EMEA Cloud Channel Marketing team developed an inclusive social media campaign that increased social exposure for both HPE Helion and partner brands and gave partners the social media support they needed.
To measure and prove the success of their campaigns, HPE used Talkwalker social media analytics.
Download this case study to find out how HPE:
- Created a social media campaign for channel partners that reached 16 million Twitter accounts around the world
- Helped to bring partner companies together using the power of social media
- Proved success and provided support for partners using Talkwalker social media analytics