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Hospitality & Social Media: What Hospitality Brands Can Learn From Airbnb


What is the secret behind Airbnb’s 1 million followers on Instagram? Why does Hilton have multiple accounts on Twitter?

We analyzed over 3.8 million online results to identify the best practices of 12 great hospitality brands on Twitter, Facebook and Instagram.

In this case study, you will discover how:

- Airbnb has generated over 3 times the interactions of its closest competitor on Instagram

- Hilton Hotels uses social listening to interact with new segments of customers on Twitter

- Carnival Cruise has built a brand community of 4 million members on Facebook