The Global State of Influencer Marketing in 2019

Influencer marketing is a buzzword found in most social media trends articles written in the last few years, but what is the reality on the ground?

We're pleased to present our Global State of Influencer Marketing report, based on the responses of over 800 marketing and PR professionals from brands and agencies.

Top 3 figures

• 69% of respondents ranked influencer marketing as an important or top strategic priority for 2019.
• Over 71% of IM professionals currently work with 50 influencers or less.
• 61% will increase the amount of money they invest in influencer marketing in 2019.