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The Social Media Analytics Framework - A Practical Guide for Business


For brands and agencies alike, social media analytics has quickly moved from a luxury to a necessity. The question is no longer “do I need it?” but how do I implement it effectively?

 It’s a significant investment so you need to clearly show business impact and tangible results.

 To help you do this, Talkwalker teamed up with Ian Cleary of renowned technology blog RazorSocial and put together a step-by-step guide.

 From planning, through to implementation and optimization, you’ll learn how to:

  • Determine objectives that match business needs
  • Find, understand and analyze the results that actually matter
  • Implement an effective social media analytics strategy across your organization
  • Choose the right tool and features for your requirements