Talkwalker monitors and analyzes all the social metrics you need to use social media as a marketing tool. From understanding your brand’s online presence and monitoring brand reputation, to measuring campaign performance and detecting trends, Talkwalker’s full suite of social marketing analytics helps you measure, analyze and refine your marketing strategy.
As an all in one social intelligence platform, you can also easily integrate social insights with other proprietary data and quickly produce social marketing reports that can be distributed throughout the enterprise.
I can easily identify and understand what causes peaks of mentions in the dashboard I have created piece by piece, exactly the way I want. Very helpful for our business!
TRACK DETAILED SOCIAL METRICS TO MEASURE MARKETING PERFORMANCE
Measure the reach of your campaigns
Track buzz, engagement rates and the potential reach of your online campaigns across all major social networks, blogs, forums, news sites and more. Filter and sort results by language, location and sentiment. Monitor earned and owned media coverage.
Understand your data better with great visualizations
View all results in interactive graphs and charts that allow for quick drill down into specific results. Clarify findings with easily intelligible data visualizations that are ideal for presentations.
Measure the ROI of online marketing activity against KPI’s
Define your campaign goals and measure results against pre-defined criteria. Identify potential leads through social and easily forward information to business development teams.
Detect brand influencers and industry trends
Use influencer monitoring to find the bloggers, tweeters and journalists who are driving the most engagement. Sort results by positive and negative sentiment to find your true brand ambassadors.
REFINE SOCIAL MEDIA STRATEGY WITH COMPREHENSIVE SOCIAL CHANNEL ANALYTICS
Track marketing campaign performance in real time
Understand hashtag performance and track specific campaigns in real time so you can see the impact your social marketing is making every day, hour or even minute. Easily create reports in multiple formats to distribute insights to every department.
Use Talkwalker IQ Apps for instant social media insights
Talkwalker IQ App for Social Channel Analytics give users instant insights into how social channels are performing, showing all key metrics on one page. You can also compare performance with competitors' channels by viewing key metrics side by side.
Leverage competitive intelligence to optimize your social strategy
Benchmark the performance of key social chanels against your competitors and use these insights to optimize your social marketing strategy. Identify best practices and learn from the successes (and failures) of others.
Get to know your audience
Discover the optimum times to post by identifying when your audience is online. Find out what types of posts drive the most engagement on social channels.