Content marketing has gone from a niche field to an essential part of the digital marketer’s arsenal in a very short space of time. Now, for brands and companies of all sizes, producing content that can drive interest and generate leads is a key element (often the key element) of a brand’s online marketing strategy. Forward thinking companies have quickly seen the...

For brands and agencies alike, social media analytics has quickly moved from a luxury to a necessity. The question is no longer “do I need it?” but how do I implement it effectively?  It’s a significant investment so you need to clearly show business impact and tangible results.  To help you do this, Talkwalker teamed up with Ian Cleary of...

First, the bad news:  You’re missing thousands of mentions of your brand every week. Now the good news: ​With Visual L​istening you can get a full picture of your brand online and on social. But what is visual listening and why are images so important for marketers​? •Visual content has completely changed the landscape of social and online media •Visuals...