Richard's blog
Introducing the Content Analytics IQ App: Better Data, Better Content, Better Leads
Content marketing has gone from a niche field to an essential part of the digital marketer’s arsenal in a very short space of time. Now, for brands and companies of all sizes, producing content that can drive interest and generate leads is a key element (often the key element) of a brand’s online marketing strategy.
Forward thinking companies have quickly seen the...
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Listen and React! Taking Engagement to the Next Level with the Talkwalker App for Hootsuite
Being able to interact freely and easily with customers is one of the things that makes social media special.
There are few other forums that allow so many people to...
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Richard's
The Social Media Analytics Framework - A Practical Guide for Business
For brands and agencies alike, social media analytics has quickly moved from a luxury to a necessity. The question is no longer “do I need it?” but how do I implement it effectively?
It’s a significant investment so you need to clearly show business impact and tangible results.
To help you do this, Talkwalker teamed up with Ian Cleary of...
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Survey - 2016 Brand Communications Report from DS Simon and Talkwalker
What are the challenges that PR and communications professionals face when it comes to earned media?
That's the question that digital video communications specialists DS Simon and Talkwalker asked in...
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How Social Listening Helps Nescafe Dolce Gusto Brew up Brand Love in Malaysia
How can we maximize the impact of our brand on social?
That was the question faced by Nescafe Dolce Gusto and digital marketing agency, Lion & Lion.
To create a...
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Sports and Social Media : Building a Loyal and Engaged Fanbase using Social Listening
Sports and social media are a match made in heaven.
Events like the World Cup and the Super Bowl routinely break records for social media activity, with 2014 World Cup...
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Euro 2016 Sponsor Showdown: Ranking the Top Sponsors at Euro 2016 using Social Listening
How can companies get maximum value from sponsorship in the age of social media?
Social and online channels offer brands limitless possibilities to engage with their audience but data and...
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Hewlett Packard Enterprise Delivers Social Media to the Channel
Hewlett Packard Enterprise (HPE) work with partner companies across the EMEA region who resell their cloud solution, HPE Helion. Around 90% of HPE Helion's EMEA Channel Partners are on social...
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The Social Data Maturity Scale - How to Get Maximum Value from Social Data
The vast volume of data posted on social networks and online every day offers companies of all sizes immense opportunities.
But without the right framework and resources to handle it,...
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Why Visual Listening is the next big thing for marketing
First, the bad news: You’re missing thousands of mentions of your brand every week.
Now the good news: With Visual Listening you can get a full picture of your brand...
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Deutsche Telekom: Real-Time Crisis Management using a Social Listening Powered Situation Room
Deutsche Telekom used the power and flexibility of Talkwalker social data intelligence to create a situation room for crisis management that helps them to avert potentially damaging issues from spiralling out of control.
Download this case study to find out how Deutsche Telekom:
Developed a state of the art crisis management system powered by real-time social listening
Averted crisis situations...
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The First Steps for Social Media Monitoring
Every day we work with clients who are just starting out with social media monitoring and need a helping hand to find actionable insights.
We’ve identified some best practices from...
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Win New Clients using Social Media Analytics for Professional Services
We analyzed over 10 million online discussions around major business trends like the internet of things and digital transformation at the request of our clients in the professional services sector.
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Battle of the Brands: 10 Ecommerce Brands Go Head to Head on Social Media
Can social media help me sell my products and services online?
It’s a question that companies in all industries are trying to answer and it’s especially important for e-commerce where...
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