Liesa's blog

7 Essential Takeaways from our Social Measurement Webinar

7 Essential Takeaways from our Social Measurement Webinar

In our Social ROI webinar, Samantha Ngo from Forrester and Jonny Bentwood from Edelman Intelligence shared their inside knowledge on social measurement. Here you can watch the webinar on demand or read a summary of the main concepts and questions they discussed.
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Liesa's

Big Data For B2B: How the world’s oldest pharmaceutical and chemical company uses social media mining to advance technologies for life

Big Data For B2B: How the world’s oldest pharmaceutical and chemical company uses social media mining to advance technologies for life

Merck KGaA, Darmstadt, Germany, a leading science and technology company, faced the challenging questions that many B2B companies are trying to answer. How can we get a faster and more efficient understanding of the end market and its trends. What value can these new insights generate for the company, its customers and for the whole industry? To find the answers...
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Pharma Connects on Social: Top 20 Pharmaceutical Companies on Social Media in 2016

Pharma Connects on Social: Top 20 Pharmaceutical Companies on Social Media in 2016

When it comes to innovative strategies on social, communications professionals don’t think about Big Pharma as a shining example. But should they? Healthcare is moving into the digital sphere and...
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Social Listening for Pharma: How to Track Side Effects, Manage a Crisis and Find New Influencers

Social Listening for Pharma: How to Track Side Effects, Manage a Crisis and Find New Influencers

Did you know that more than 80% of internet users look up health information online? As health care moves into the digital sphere, companies need to adapt their strategies to...
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How FMCG Brands Win at Social Media – 6 Best Practices that Actually Work

How FMCG Brands Win at Social Media – 6 Best Practices that Actually Work

Was your last social media campaign effective? Are you looking for new ways to make sure your marketing campaigns make a bigger impact? In our new report, we used social...
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6 New Ways to Use Social Media Analytics for FMCG Companies

6 New Ways to Use Social Media Analytics for FMCG Companies

We’re always looking for new ways to help brands and companies benefit from social data. In our latest guide, we used examples from the world of FMCG to help you...
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Virtual vs Brick-and-Mortar Banks: Who is Winning the Social Media Battle

Virtual vs Brick-and-Mortar Banks: Who is Winning the Social Media Battle

The Internet is quickly becoming the go-to place for every aspect of life. From shopping for groceries and books to scheduling a medical appointment, these days we take care of...
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