Albane's blog

Amazon marketing strategy

Amazon’s marketing strategy: 5 ways to win on social

Whether you work in digital marketing or not, Amazon is a fascinating company. According to Forbes’ 2018 ranking, it is one of the top 10 most valuable brands in the world, along with giants such as Apple, Coca-Cola, Samsung and Toyota. Yet the platform is not done conquering, and has been spreading its reach in multiple sectors way beyond simple...
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Talkwalker Alerts App for HootSuite: Expand Your Social Media Monitoring Capabilities

Talkwalker Alerts App for HootSuite: Expand Your Social Media Monitoring Capabilities

Today, it gives us great pleasure to announce the launch of the Talkwalker Alerts app for HootSuite. This app will allow users to easily monitor all mentions of their favorite topics...
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Talkwalker now leader of the top 6 social media monitoring tools worldwide

Talkwalker now leader of the top 6 social media monitoring tools worldwide

Earlier this year, Swiss digital agency Goldbach Interactive ranked Talkwalker as one of the top 5 best social media monitoring tools worldwide for the year 2013. Further analysis was conducted and recently published by...
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Albane's

The Global State of Influencer Marketing in 2019

Influencer marketing is a buzzword found in most social media trends articles written in the last few years, but what is the reality on the ground?
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Social Data Metrics Marketing Strategy Talkwalker

10 Social Data Metrics to Prove the Value of Marketing & PR

Are you struggling to connect social media strategy to business objectives? In this new how-to guide, we have selected 10 great social media metrics to boost the ROI of your...
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Hospitality & Social Media: What Hospitality Brands Can Learn From Airbnb

Hospitality & Social Media: What Hospitality Brands Can Learn From Airbnb

What is the secret behind Airbnb’s 1 million followers on Instagram? Why does Hilton have multiple accounts on Twitter? We analyzed over 3.8 million online results to identify the best practices of 12...
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Engage With Customers at Every Step of the Consumer Decision Journey Using Social Listening

Engage With Customers at Every Step of the Consumer Decision Journey Using Social Listening

In the hospitality industry, social media is both an opportunity and a challenge. It has the potential to destroy a brand, but at the same time customers are increasingly turning...
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Luxury Wars On Social Media - 10 Luxury Brands Go Head To Head

Luxury Wars On Social Media - 10 Luxury Brands Go Head To Head

Luxury brands can no longer stay away from social media. In recent years, the internet has come to play a growing role in the decision-making process of luxury shoppers, with...
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Influencer Marketing: 3 Social Listening Strategies For Luxury Brands

Influencer Marketing: 3 Social Listening Strategies For Luxury Brands

With the rise of the digital age, luxury brands such as Dior, Ferrari and Cartier have seen a shift in their customers’ behaviour. While brick-and-mortar stores still play a key...
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How Newspapers Use their Twitter Presence

How Newspapers Use their Twitter Presence

For years, the main sources of information were newspapers delivered to our doorstep every morning and TV news broadcast into our living room every night. But with the Internet, the...
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