Traditional media monitoring entered the field of public relations in early 20th century in the form of clipping services, becoming indispensable ever since. Until today, the core mission is to create a documentation about relevant topics as accurate and comprehensive as possible. This is aimed for communications departments and decision-makers in order to provide them clear, structured and reader-friendly reports, for example as press reviews.
Since the 1950s, we believe that three specializations have emerged: print media, online media, and radio/TV records. Witnessing that their limits are blurring and converging to digitalization, in the following paragraphs we will show you how easy it is to set up and implement a complete, insightful, and reliable online monitoring on your own!