What fans thought about the new and rebranded sports teams

on 28/07/2020

A curious thing happened on July 22-23. Three teams, one from the NFL, one from the NHL, and one from MLS, all unveiled their new team names, logos and branding within 24 hours of each other.

With audiences stuck at home during the global pandemic, social media was the main place for fans to react to these new uniforms and team names.

  • We look at the new: Seattle Kraken, Charlotte FC, and Washington Football Team

  • Measure sentiment, engagement levels, and the main themes these new names inspired

  • Learn how fans felt about the branding, the color scheme, typography, uniforms and more

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