British Gas is a utilities company that provides energy to millions of homes and thousands of businesses every day of the year. In an industry critical to the functioning of people’s lives, crises can spiral out of control quickly and understanding your customers is key. What is the public sentiment towards the company? Where are discussions taking place and on what media channels? What is their share of voice in their industry? Take a look at the insights we have compiled. All data is taken from Talkwalker. If you want to discover what Talkwalker can do for you, sign up for a free demo!
Essential industry read: How a utility company uses social data intelligence to avoid a PR disaster
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