Social Media Insights for Utilities

Electricity, gas and water are essentials for everyday life. As a result, discussions on the social web are plentiful and they are creating vast quantities of social data on utilities related topics. Social Data Intelligence helps utilities companies sift through this mass of data to find the insights that matter for their business. On this page you’ll find a How-To guide to using social media analytics to improve customer service and analyse industry trends, as well as a case study looking at how a German utilities provider uses social listening to improve customer experience. The social media statistics section gives you an up-to-date look at key social metrics such as engagement, buzz, sentiment and share of voice.

Essential industry read: How a utility company uses social data intelligence to avoid a PR disaster




How do the world’s largest utility companies compare when it comes to social media performance? The chart below shows the social media reach and engagement for some of giants of the utility industry. For more detailed performance statistics click on the title above!


Global Brand Reports

Click on any of the brand icons below to get a full overview of all relevant social media statistics. Includes worldwide sentiment maps, breakdowns of brand reach and engagement and charts of the online channels and countries where brands are most often mentioned.

Share of Voice

Which utility brands are the most discussed online ? EDF or Duke Energy? SSE or E.On? The chart below shows the share of online mentions for major companies in the utility industry. For more detailed share of voice statistics click on the title above!

Share Of Voice


Is public sentiment towards the utility industry positive or negative? The graph below shows an overall snapshot of positive and negative sentiment towards the utility industry as a whole.