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Social Media Insights for the Sports Industry

Social media and sports are a perfect match with sports fans gathering in the millions to discuss their favorite teams and players on every social network. The vast amount of data produced provides an incredible opportunity for sports organization's but how should this data be used for maximum impact? This section shows how team, organizations and brands involved in sports can use social media analytics to get an edge. Our How-To Guide shows how sports teams can use social data insights to create powerful, global fan communities. For up-to-date social media data about the biggest sport franchises in the world, check out our social media statistics section.

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Social Media Analytics for the Sports Industry


How do the world’s biggest sports teams compare when it comes to social media performance? The chart below shows the social media reach and engagement for some of giants of the sports industry. For more detailed performance statistics click on the title above!

Global Brand Reports

Click on any of the brand icons below to get a full overview of all relevant social media statistics. Includes worldwide sentiment maps, breakdowns of brand reach and engagement and charts of the online channels and countries where brands are most often mentioned.

Share of Voice

Which sports teams are the most discussed online ?The chart below shows the share of online mentions for major teams and clubs in the sports industry. For more detailed share of voice statistics click on the title above!


Is public sentiment towards the sports industry positive or negative? The graph below shows an overall snapshot of positive and negative sentiment towards the sports industry as a whole.