Genzyme is a major pharmaceutical company that produces medicine and undertakes research that affects millions of people around the world. In such a vital industry, social media can amplify mistakes and misinformation in the blink of an eye. Is the company aware of public sentiment? Where are discussions taking place and on what media channels? What is their share of voice in their industry? Take a look at the insights we have compiled. All data is taken from Talkwalker. If you want to discover what Talkwalker can do for you, sign up for a free demo!
Essential industry read: 20 pharmaceuticals reinvent themselves on social media
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