BP is a major player in the global oil market with worldwide operations. In an industry that faces as much criticism as the oil industry, even the smallest mistakes can turn into major crises. And true disasters can taint a company’s reputation for years to come. Is the company aware of the social media conversation about it? On which channels people talk about them and what is the company online reputation? Where are discussions taking place and on what media channels? What is their share of voice in their industry? Take a look at the insights we have compiled. All data is taken from Talkwalker. If you want to discover what Talkwalker can do for you, sign up for a free demo!
Essential industry read: How social listening helps prevent & handle a crisis
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