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Social Media Insights for Oil & Gas

Customers complaining about high prices for petrol or natural gas, environmental groups protesting new projects and catastrophic events like oil spills or other disasters can quickly turn into a major crisis for oil and gas companies. On this page, you’ll find a How-To guide which explains how companies can use social media analytics to improve crisis management, as well as a case study analysing the online performance of different alternative energy sources. The social media statistics section gives you an up-to-date look at key social metrics such as engagement, buzz, sentiment and share of voice for global players in the oil and gas sector.

Essential industry read: How social listening helps prevent & handle a crisis




How do the world’s largest oil and gas companies compare when it comes to social media performance? The chart below shows the social media reach and engagement for some of giants of the oil & gas industry. For more detailed performance statistics click on the title above!


Global Brand Reports

Click on any of the brand icons below to get a full overview of all relevant social media statistics. Includes worldwide sentiment maps, breakdowns of brand reach and engagement and charts of the online channels and countries where brands are most often mentioned.

Share of Voice

Which oil & gas brands are the most discussed online ? BP or Shell? Total or Chevron? The chart below shows the share of online mentions for major companies in the oil & gas industry. For more detailed share of voice statistics click on the title above!

Share Of Voice


Is public sentiment towards the oil & gas industry positive or negative? The graph below shows an overall snapshot of positive and negative sentiment towards the oil & gas industry as a whole.