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Social Media Insights for Newspapers

The media industry is a fast-paced, 24/7 environment. Broadcasters, newspapers, news agencies and even magazines have always worked to strict time constraints, but they are now facing the challenge of reporting on events while they are happening. What's more, social media has forced media organizations to find new ways to report and present news on this vastly different, ever changing platform. Our case studies look at how newspapers are using Twitter to reach wider audiences and how TV broadcasters can use social media analytics to their advantage. And if you want to know which media outlets create the most buzz, have a look at our social media statistics which give you up-to-date social metrics for sentiment, share of voice, buzz and engagement.



How do the world’s largest newspapers compare when it comes to social media performance? The chart below shows the social media reach and engagement for some of giants of the newspaper industry. For more detailed performance statistics click on the title above!


Global Brand Reports

Share of Voice

Which newspapers are the most discussed online? The New York Times or The Guardian? The Financial Times or the Wall Street Journal? The chart below shows the share of online mentions for the biggest publications in news media. For more detailed share of voice statistics click on the title above!

Share Of Voice


Is public sentiment towards newspapers positive or negative? The graph below shows an overall snapshot of positive and negative sentiment towards the newspaper industry as a whole.