Social Media Insights for Luxury

Today, social media plays an ever-growing role in the decision-making process of luxury buyers, with research from McKinsey showing that over 44% of all luxury goods sales are influenced by Internet research or online buzz. This section will show you how luxury brands and companies can use social media analytics to get competitive intelligence and actionable social insights for their marketing campaigns and product development. Our How-To guide aims at providing social listening strategies to recruit the best influencers and to measure the ROI of marketing efforts. Our case study compares the performance of twelve of the biggest luxury brands in the world. If you want more insights, check our real-time social data about the luxury industry.

Social Media Analytics for the Luxury Industry

Performance

How do the world’s largest luxury brands compare when it comes to social media performance? The chart below shows the social media reach and engagement for some of giants of the luxury industry. For more detailed performance statistics click on the title above!



Global Brand Reports

Share of Voice

Which luxury brands are the most discussed online ? Cartier or Louis Vuitton? Hublot or Tag Heuer? The chart below shows the share of online mentions for major companies in the Luxury industry. For more detailed share of voice statistics click on the title above!



Sentiment

Is public sentiment towards luxury brands positive or negative? The graph below shows an overall snapshot of positive and negative sentiment towards the luxury industry as a whole.