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Social Media Insights for Insurance

Insurance is one of the biggest industries in the world with brands that are recognised across the globe. It’s no surprise that insurance companies frequently appear in conversations and articles across all online channels from social networks and blogs to online news and forums. On this page you’ll find all the resources you need to learn more about how to use social media monitoring and analytics in the insurance industry. Read in-depth guides on how to use social intelligence tools effectively and discover social media performance statistics for the world’s largest insurance companies over the last 30 days.

SOCIAL MEDIA ANALYTICS FOR THE INSURANCE INDUSTRY

Performance

How do the world’s largest insurance companies compare when it comes to social media performance? The chart below shows the social media reach and engagement for some of giants of the insurance industry. For more detailed performance statistics click on the title above!



Global Brand Reports

Click on any of the brand icons below to get a full overview of all relevant social media statistics. Includes worldwide sentiment maps, breakdowns of brand reach and engagement and charts of the online channels and countries where brands are most often mentioned.

Share of Voice

Which insurance brands are the most discussed online ? Allianz or AXA? AIG or Prudential? The chart below shows the share of online mentions for major companies in the insurance industry. For more detailed share of voice statistics click on the title above!



Sentiment

Is public sentiment towards the insurance industry positive or negative? The graph below shows an overall snapshot of positive and negative sentiment towards the insurance industry as a whole.