Choose your language
Do you know that we are indexing all major social networks in 187 languages

Social Media Insights for Household & Personal Care

Brands in the Household and Personal Care sector of the FMCG industry are some the world's best loved. From Gillette and Pampers, to Colgate and Kleenex, millions of people rely on products from these brands every day and discussions about them are taking place 24/7 on social and online. On this page you’ll find all the information you need to learn how household and personal care brands can use social media analytics to find valuable business insights from social data. Our How-To guide present 6 new ways for using social media analytics to solve marketing, PR and product headaches. Our case study compares the social media performance of some of the biggest FMCG brands to identify tactics and best practices that everyone can learn from. In the social media statistics section you’ll get a snapshot of how major household and personal care brands perform online with up-to-date metrics for sentiment, share of voice, buzz and engagement.

Essential industry read: How do FMCG find insights using social media analytics?



Show more


How do the world’s household and personal care brands compare when it comes to social media performance? The chart below shows the social media reach and engagement for some of giants of the industry. For more detailed performance statistics click on the title above!

Global Brand Reports

Click on any of the brand icons below to get a full overview of all relevant social media statistics. Includes worldwide sentiment maps, breakdowns of brand reach and engagement and charts of the online channels and countries where brands are most often mentioned.

Share of Voice

Which household and personal care brands are the most discussed online ? Gillette or Kleenex? Pampers or Huggies? The chart below shows the share of online mentions for major companies in the household and personal care. For more detailed share of voice statistics click on the title above!


Is public sentiment towards household and personal care brands positive or negative? The graph below shows an overall snapshot of positive and negative sentiment towards the industry as a whole.

Main Brands