With food being part of everyday life for all of us, it is not surprise that there is much buzz about the topic on social media, ranging from trends like the Paleo diet to issues and allergies like gluten or artificial dye. In this section, you will find a how-to guide explaining how food manufacturers can use social media analytics to research trends for their product development, optimize their product portfolios and discover new market opportunities by analysing online conversations about their brands or products. And of course, make sure you take a look at our social media statistics for leading FMCG and food companies from Nestlé to Unilever.
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How do the world’s food brands compare when it comes to social media performance? The chart below shows the social media reach and engagement for some of giants of the food industry. For more detailed performance statistics click on the title above!
Which food brands are the most discussed online ? KitKat or Oreo? Smarties or Skittles ? The chart below shows the share of online mentions for major companies in the airline industry. For more detailed share of voice statistics click on the title above!
