Social Media Insights for Finance

Data analysis is nothing new for companies in the financial industry but social media data presents a new challenge. Rather than analysing figures to predict future economic movements or develop new financial products, effective social media monitoring allows companies to collate and analyse online conversations. Social Data Intelligence not only collects all this information in one place but uses in-depth analytics to help uncover data-driven insights to direct decisions. On this page you’ll find a How-To guide that shows banks how to use social listening to refine financial products and predict future economic movements as well as a case study on the shift towards mobile and online banking. You’ll also find up to date social media statistics for some of the world’s largest financial institutions.

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SOCIAL MEDIA ANALYTICS FOR FINANCE

Performance

How do the world’s largest financial companies compare when it comes to social media performance? The chart below shows the social media reach and engagement for some of giants of the financial industry. For more detailed performance statistics click on the title above!

Performance

Global Brand Reports

Click on any of the brand icons below to get a full overview of all relevant social media statistics. Includes worldwide sentiment maps, breakdowns of brand reach and engagement and charts of the online channels and countries where brands are most often mentioned.

Share of Voice

Which financial brands are the most discussed online? RBS or HSBC? BNP Paribas or JP Morgan? The chart below shows the share of online mentions for major companies in the insurance industry. For more detailed share of voice statistics click on the title above!

Share Of Voice

Sentiment

Is public sentiment towards the financial industry positive or negative? The graph below shows an overall snapshot of positive and negative sentiment towards the insurance industry as a whole.

Sentiment