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Social Media Insights for E-Commerce

E-commerce is one of the biggest success stories of the internet era with brands like Amazon and eBay now household names around the world. As this trillion dollar industry goes from strength to strength, competition is getting increasingly fierce with social media marketing and online reputation management on social becoming key issues for global brands in particular. This section shows how brands and companies involved in E-commerce can use social media analytics to get an edge. Our How-To Guide shows how e-commerce sites can make their social media marketing efforts more effective using social listening insights. Our case study compares the social media performance of the top e-commerce brands from around the globe. And check out our social media statistics section for up-to-date social media data about the e-commerce industry.

Essential industry read: How ecommerce brands out perform their rivals on social



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How do the world’s largest e-commerce companies compare when it comes to social media performance? The chart below shows the social media reach and engagement for some of giants of the e-commerce platform. For more detailed performance statistics click on the title above!

Global Brand Reports

Click on any of the brand icons below to get a full overview of all relevant social media statistics. Includes worldwide sentiment maps, breakdowns of brand reach and engagement and charts of the online channels and countries where brands are most often mentioned.

Share of Voice

Which e-commerce companies are the most discussed online ? Amazon or Alibaba? eBay or Rakuten ? The chart below shows the share of online mentions for major companies in the e-commerce industry. For more detailed share of voice statistics click on the title above!


Is public sentiment towards the e-commerce positive or negative? The graph below shows an overall snapshot of positive and negative sentiment towards the e-commerce industry as a whole