British Airways is one of the largest airlines in the world serving thousands of passengers every day. Airlines are a constant topic of social discussion with the largest airlines receiving hundreds of comments every day from customers on topics ranging from the look of a new aircraft to complaints about delays. So how is British Airways performing on social? What is the sentiment towards British Airways and on what media channels are social discussions taking place? Take a look at the insights we’ve compiled using Talkwalker’s Social Data Intelligence.
Essential industry read: How airlines build loyalty to maximize upselling
