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Social Media Insights for Airlines

Thousands of social conversations about airlines are taking place every day from passengers sharing flight experiences to the airlines themselves using social channels to promote new deals and campaigns. This section lays out the benefits of using social media analytics for airlines, explaining how to measure and analyse online and social conversations and use these insights to improve social performance and customer experience. In our how-to guide, we explain how airlines can find true customer insights from within the noise of social media and use this information to improve customer satisfaction. And don’t forget to check out the social media statistics section for up-to-date social metrics for major airlines like United, Lufthansa and Emirates.

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How do the world’s largest airlines companies compare when it comes to social media performance? The chart below shows the social media reach and engagement for some of giants of the airlines. For more detailed performance statistics click on the title above!


Global Brand Reports

Click on any of the brand icons below to get a full overview of all relevant social media statistics. Includes worldwide sentiment maps, breakdowns of brand reach and engagement and charts of the online channels and countries where brands are most often mentioned.

Share of Voice

Which airlines brands are the most discussed online ? Lufthansa or Air France? Qantas or Emirates ? The chart below shows the share of online mentions for major companies in the airline industry. For more detailed share of voice statistics click on the title above or learn how to measure your share of voice.

Share Of Voice


Is public sentiment towards the airlines industry positive or negative? The graph below shows an overall snapshot of positive and negative sentiment towards the airlines industry as a whole.