Government & Public Sector
Understanding your community is the first step to serving them.
Drive the necessary change
Public entities today must leverage the power of social listening to fully understand their community and better respond to their needs. Including social media analytics can simplify the extraction of insights to give more time to the campaigns fuelled by them.
Why Talkwalker
Understand campaign effectiveness
Track responses to your campaign in real time, giving you the ability to optimize efforts effectively. Follow the hashtags, keywords and sentiment towards your campaign to find out overall receptivity.
Know what your community needs
Monitor your diverse community and segment your audience based on demographics and psychographics. Find solutions and measures for your tailored audiences based on their specific needs.
Be prepared for any eventuality
Use our AI-predictive alert system to identify potential crises faster and protect your brand health 24/7. Monitor sentiment towards your team and communications to make necessary changes.
Talkwalker gives us early warnings and allows us the ability to get out ahead of the issue before it grows out of control.
Excerpt from
Goodwill: Walk then Run
Publications
Learn they ways in which you can leverage social listening. Get the most out of our platform and use the insights to generate impactful campaigns.
Blog
Most retail banks and financial services today are on a journey towards building a digital first presence, through digital and mobile banking applications, and omnichannel ...
Blog
Consumers buy from social media, which is why brands need a social presence if they want to reach them. But simply setting up an account ...
Blog
Podcasts are rocking listeners’ ears in the Middle East. In fact, audio marketing is becoming a crucial part of marketers' mix for its ability ...
Blog
Live more, bank less. DBS’ brand promise of empowering its customers with hassle-free banking, allowing them to spend their time on more important things ...
Blog
Brand love today has become much more than a like, share, and subscribe. Beyond infotainment and social media giveaways, consumers are also desiring an emotional ...
Blog
AMEC - the International Association for the Measurement and Evaluation of Communications - celebrated 25 years in 2021. But, with various lockdown restrictions and mask mandates, its ...
Blog
Every industry has its unique challenges, and brands across the board need to identify those obstacles and their solutions. This is also true for the ...
Blog
As part of our Social Media Trends 2022 campaign, we organized a webinar with Red Comm Indonesia, one of the award-winning marketing agencies in the region. ...
Blog
Social listening involves the active monitoring of the publicly accessible conversations taking place on online platforms such as social media channels and blogs. It is ...
