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Government & Public Sector

Understanding your community is the first step to serving them.

Drive the necessary change

Public entities today must leverage the power of social listening to fully understand their community and better respond to their needs. Including social media analytics can simplify the extraction of insights to give more time to the campaigns fuelled by them.

Why Talkwalker

Understand campaign effectiveness

Track responses to your campaign in real time, giving you the ability to optimize efforts effectively. Follow the hashtags, keywords and sentiment towards your campaign to find out overall receptivity.

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Know what your community needs

Monitor your diverse community and segment your audience based on demographics and psychographics. Find solutions and measures for your tailored audiences based on their specific needs.

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Be prepared for any eventuality

Use our AI-predictive alert system to identify potential crises faster and protect your brand health 24/7. Monitor sentiment towards your team and communications to make necessary changes.

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Talkwalker gives us early warnings and allows us the ability to get out ahead of the issue before it grows out of control.

Excerpt from

Goodwill: Walk then Run

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Publications

Learn they ways in which you can leverage social listening. Get the most out of our platform and use the insights to generate impactful campaigns.

Blog

DBS marketing strategy in Asia

Live more, bank less. DBS’ brand promise of empowering its customers with hassle-free banking, allowing them to spend their time on more important things ...

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Blog

Love brands of India: Becoming consumer favorites

Brand love today has become much more than a like, share, and subscribe. Beyond infotainment and social media giveaways, consumers are also desiring an emotional ...

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Blog

AMEC Summit 2022

AMEC - the International Association for the Measurement and Evaluation of Communications - celebrated 25 years in 2021. But, with various lockdown restrictions and mask mandates, its ...

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Blog

Twitter Birdseye Report: Food industry trends

Every industry has its unique challenges, and brands across the board need to identify those obstacles and their solutions. This is also true for the ...

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Blog

Shaping post-pandemic success with consumer insights: Hear from Red Comm Indonesia

As part of our Social Media Trends 2022 campaign, we organized a webinar with Red Comm Indonesia, one of the award-winning marketing agencies in the region. ...

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Blog

Education Spotlight: 4 ways social listening will help universities

Social listening involves the active monitoring of the publicly accessible conversations taking place on online platforms such as social media channels and blogs. It is ...

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Blog

15 best consumer research tools and datasets

Consumers buy from social media. It’s why brands of any size need a presence if they want to reach them. Understanding what motivates ...

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Blog

The marketing KPIs to measure brand love

As seen in our latest Brand Love report, creating brand love can help boost sales, and strengthen your connection with your consumers. But what are ...

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Blog

Consumer trends in the US

As consumers emerge from over a year of isolation, we’re poised to see some big shifts in consumer trends in 2021 across the United ...

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