Beauty & Fashion

Let social listening guide you through the constant array of conversations around new launches, sales, and promotions

Stay ahead of the curve

To succeed in beauty & fashion you need to keep up with conversations on competitors, product lines, discount seasons and consumer preferences. Easily consolidate all the conversations around the industry and gain the insights you need to stay ahead in this fast-paced environment.

Why Talkwalker

Create campaigns according to customer needs

Achieve greater reach and engagement by making your next collection around your customer needs. Use our AI-powered platform to find inspiration for next season.

Learn more

Monitor the competitor landscape and its various players

Use social listening to measure yourself alongside the competition. Keep an eye out for what customers are saying on sustainability, pricing, quality to tailor your messaging.

Learn more

Amplify your campaign's success with key influencers

Boost your upcoming campaign with influencers who can promote you amongst their followers. Make customers crave your pieces thanks to a celebrity or renown fashionista.

Learn more

Our Clients in
Beauty & Fashion

To find out which product category to target and how to set Rimmel apart from competitors, we looked at competing brands and consumer insights using Talkwalker.

Cheska Teresa

Managing Director, Lion & Lion Malaysia

See the case study

Publications

To navigate through this complex environment, you need the right tools. We have chosen some publications that can give you a preview of what social listening can do for your brand.

Blog

US fashion trends

How the pandemic changed beauty and fashion, and how brands are responding to new consumer demands. Things move quickly when it comes to fashion and ...

Learn more

Blog

What is customer data integration?

Customer data integration - CDI - is a process that consolidates and manages data about your customers taken from multiple sources. It helps you drive ...

Learn more

Blog

15 best consumer research tools and datasets

Consumers buy from social media. It’s why brands of any size need a presence if they want to reach them. Understanding what motivates ...

Learn more

Blog

40 amazing Twitter stats to inspire your social strategy

With 500 million Tweets posted every single day, it’s a struggle to get the visibility and engagement on Twitter that you want. We’...

Learn more

Blog

How to conduct a competitor analysis

Why are your competitors outranking you? What are their strengths? Their weaknesses? What marketing strategies are they following? Which keywords are they ranking for? What ...

Learn more

Blog

How to create a social media report

You and your team spent days preparing your latest social media campaign. Preparation was intense, working late, pizza on speed dial. Now what? Show your ...

Learn more

Blog

Free Twitter analytics tools - with views from experts

Tweets. 6,000 per second. 350,000 per minute. 500M per day. 200B per year. YIKES! That's a whole heap of social media data. Tweets include ads, customer opinions, ...

Learn more

Blog

The marketing KPIs to benchmark your brand love

Building brand love is an essential step to post-lockdown success. But what marketing KPIs should you be measuring to monitor your love? In this blog, ...

Learn more

Blog

Revealed: Middle East & Africa’s favorite brands

Middle East and Africa’s favorite brands have recently been unveiled in Talkwalker’s latest industry report ‘Brand Love 2021’. The report ...

Learn more

Get your free personalized demo