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Beauty & Fashion

Let social listening guide you through the constant array of conversations around new launches, sales, and promotions

Stay ahead of the curve

To succeed in beauty & fashion you need to keep up with conversations on competitors, product lines, discount seasons and consumer preferences. Easily consolidate all the conversations around the industry and gain the insights you need to stay ahead in this fast-paced environment.

Why Talkwalker

Create campaigns according to customer needs

Achieve greater reach and engagement by making your next collection around your customer needs. Use our AI-powered platform to find inspiration for next season.

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Monitor the competitor landscape and its various players

Use social listening to measure yourself alongside the competition. Keep an eye out for what customers are saying on sustainability, pricing, quality to tailor your messaging.

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Amplify your campaign's success with key influencers

Boost your upcoming campaign with influencers who can promote you amongst their followers. Make customers crave your pieces thanks to a celebrity or renown fashionista.

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Our Clients in
Beauty & Fashion

To find out which product category to target and how to set Rimmel apart from competitors, we looked at competing brands and consumer insights using Talkwalker.

Cheska Teresa

Managing Director, Lion & Lion Malaysia

See the case study

Publications

To navigate through this complex environment, you need the right tools. We have chosen some publications that can give you a preview of what social listening can do for your brand.

Blog

How to create a social media report | 2022 update

You and your team spent days preparing your latest social media campaign. Intense preparation, late nights, coffee on tap. Now what? Show your boss your ...

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Blog

Share of voice guide for marketers

Do you know your share of voice? Do you know what SOV means? How important is it? Think competitive advantage, customer engagement, campaign effectiveness, brand ...

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Blog

Consumer intelligence guide & tools

Why are consumers choosing your competitors' products and not yours? Buyers, spoilt for choice, are more demanding and less loyal. A streamlined customer experience will ...

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Blog

How to map & measure the consumer journey

The consumer journey used to be simple. An ad - TV, billboard, newspaper, radio - would pique your interest. Ooh, I need that product. Some ...

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Blog

Discover the latest food industry trends in Indonesia

The food and beverage industry in Indonesia saw a positive growth of 0.2% year-on-year (YoY) despite the pandemic and has continued to grow over the past 2 ...

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Blog

Ultimate list of Instagram influencers in the UAE

Influencer marketing has become an increasingly dominant marketing strategy during a time when consumers sought to escape their COVID-dominated reality through relatable content online. The ...

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Blog

15 free Hashtag Tracking Tools - from the experts - 2022

Tracking and analyzing hashtags is key to planning and managing an effective campaign on social media.

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Blog

Consumer insights on Veganuary: the ‘steaks’ are high for UK brands

Veganuary was the talk of the town! The global phenomenon is growing in popularity across the UK with tens of thousands of conversations in just ...

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Blog

CPG: The solution for supply chain woes

We’ve got to face some facts. The CPG industry has not had it easy. A global pandemic completely derailed supply chains, and brands ...

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