Beauty & Fashion

Let social listening guide you through the constant array of conversations around new launches, sales, and promotions

Stay ahead of the curve

To succeed in beauty & fashion you need to keep up with conversations on competitors, product lines, discount seasons and consumer preferences. Easily consolidate all the conversations around the industry and gain the insights you need to stay ahead in this fast-paced environment.

Why Talkwalker

Create campaigns according to customer needs

Achieve greater reach and engagement by making your next collection around your customer needs. Use our AI-powered platform to find inspiration for next season.

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Monitor the competitor landscape and its various players

Use social listening to measure yourself alongside the competition. Keep an eye out for what customers are saying on sustainability, pricing, quality to tailor your messaging.

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Amplify your campaign's success with key influencers

Boost your upcoming campaign with influencers who can promote you amongst their followers. Make customers crave your pieces thanks to a celebrity or renown fashionista.

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Our Clients in
Beauty & Fashion

To find out which product category to target and how to set Rimmel apart from competitors, we looked at competing brands and consumer insights using Talkwalker.

Cheska Teresa

Managing Director, Lion & Lion Malaysia

See the case study

Publications

To navigate through this complex environment, you need the right tools. We have chosen some publications that can give you a preview of what social listening can do for your brand.

Blog

Free Twitter analytics tools - with views from experts

Tweets. 6,000 per second. 350,000 per minute. 500M per day. 200B per year. YIKES! That's a whole heap of social media data. Tweets include ads, customer opinions, ...

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Blog

The marketing KPIs to benchmark your brand love

Building brand love is an essential step to post-lockdown success. But what marketing KPIs should you be measuring to monitor your love? In this blog, ...

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Blog

Revealed: Middle East & Africa’s favorite brands

Middle East and Africa’s favorite brands have recently been unveiled in Talkwalker’s latest industry report ‘Brand Love 2021’. The report ...

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Blog

America's Favorite Brands

You probably have a favorite brand. It’s probably different from your friend’s favorite, your parents’ favorite. But the reasons why ...

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Blog

Why data quality is damaging your brand - and how to fix it

The good news. Data is now driving more and more businesses to success. The hard news. Data quality is more important than ever - and ...

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Blog

The best sentiment analysis tools

Humans. So clever. We read words and know whether they’re giving a positive or negative vibe. We see beyond sarcasm and understand the ...

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Blog

9 voice of the customer tools and tips

Well, well, well… what do we have here? Voice of the customer tools have entered the chat. With brands focusing more and more on ...

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Blog

19 customer experience metrics to monitor

Your product screams quality and it won’t break the bank. Why are sales dropping? Times have changed. So have consumers. Loyalty has gone ...

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Marketing Essentials

Brand reputation dashboard template

A positive brand reputation means consumers trust a brand. They’re happy to spend their money. They’ll return. They’re happy ...

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