Beauty & Fashion

Let social listening guide you through the constant array of conversations around new launches, sales, and promotions

Stay ahead of the curve

To succeed in beauty & fashion you need to keep up with conversations on competitors, product lines, discount seasons and consumer preferences. Easily consolidate all the conversations around the industry and gain the insights you need to stay ahead in this fast-paced environment.

Why Talkwalker

Create campaigns according to customer needs

Achieve greater reach and engagement by making your next collection around your customer needs. Use our AI-powered platform to find inspiration for next season.

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Monitor the competitor landscape and its various players

Use social listening to measure yourself alongside the competition. Keep an eye out for what customers are saying on sustainability, pricing, quality to tailor your messaging.

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Amplify your campaign's success with key influencers

Boost your upcoming campaign with influencers who can promote you amongst their followers. Make customers crave your pieces thanks to a celebrity or renown fashionista.

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Our Clients in
Beauty & Fashion

To find out which product category to target and how to set Rimmel apart from competitors, we looked at competing brands and consumer insights using Talkwalker.

Cheska Teresa

Managing Director, Lion & Lion Malaysia

See the case study

Publications

To navigate through this complex environment, you need the right tools. We have chosen some publications that can give you a preview of what social listening can do for your brand.

Blog

The wonders of social media marketing for e-commerce

Are you still wondering whether or not you should create a social media marketing strategy for your e-commerce business? Well, it’s time ...

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Blog

Best social media campaigns 2020

Last year was brutal. Which means those brands that created the best social media campaigns of 2020, should be applauded. Loudly. Social can be a tough ...

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Blog

Best of Social TV 2020

Each year, SCR ranks the top primetime TV shows, top sports programs, top live specials, and more, according to social media engagement. Check out who ...

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Blog

Trend research: using social listening to discover relevant trends

To get a better understanding of your customers, how they think and behave, it’s essential to stay on top of the trends that ...

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Blog

5 ways consumer insights will improve your brand

Working with consumer insights is the process of learning from your marketplace, to help you create a better customer experience. In the context of ...

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Blog

Social media tips for marketers

Wow! A traffic jam. Hundreds. No. Thousands of people eager to reach my website. How did I do it? Social media. A platform for promoting ...

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Marketing Essentials

Social media tips

Is social media a chore? Tasked to the intern? Your boss about to pull the plug unless you prove an ROI?

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Blog

Paid vs Organic Social Analytics - Best KPIs to Track

Are you monitoring the right metrics from your organic channels and paid campaigns on social? Find out the best KPIs to track for marketing success.

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Marketing Essentials

Free end of year marketing report template

Are you ready for next year? 

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