Beauty & Fashion

Let social listening guide you through the constant array of conversations around new launches, sales, and promotions

Stay ahead of the curve

To succeed in beauty & fashion you need to keep up with conversations on competitors, product lines, discount seasons and consumer preferences. Easily consolidate all the conversations around the industry and gain the insights you need to stay ahead in this fast-paced environment.

Why Talkwalker

Create campaigns according to customer needs

Achieve greater reach and engagement by making your next collection around your customer needs. Use our AI-powered platform to find inspiration for next season.

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Monitor the competitor landscape and its various players

Use social listening to measure yourself alongside the competition. Keep an eye out for what customers are saying on sustainability, pricing, quality to tailor your messaging.

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Amplify your campaign's success with key influencers

Boost your upcoming campaign with influencers who can promote you amongst their followers. Make customers crave your pieces thanks to a celebrity or renown fashionista.

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Our Clients in
Beauty & Fashion

To find out which product category to target and how to set Rimmel apart from competitors, we looked at competing brands and consumer insights using Talkwalker.

Cheska Teresa

Managing Director, Lion & Lion Malaysia

See the case study

Publications

To navigate through this complex environment, you need the right tools. We have chosen some publications that can give you a preview of what social listening can do for your brand.

Blog

11 steps for PR crisis management

Do you get a buzz from PR crisis management? I do, but don’t tell! I understand that panic gets you nowhere, while balance ...

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Blog

The best data analytics tools on the market

Data is more readily available than ever before. There’s so much out there and it’s becoming even easier to collect. In ...

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Blog

Voice of the customer analytics

Voice of the customer analytics captures customers' experiences, expectations, preferences, and aversions. Brands that understand the VoC, that listen to consumers, will find insights that ...

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Blog

Podcast analytics tools - beyond stats, hear your listener

Podcast analytics tools offer clarity and insight into one of the most powerful channels for advertisers - podcasting. Because it offers a captive audience social ...

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Blog

Why use speech analytics tools

Quality management, customer feedback, brand mentions, product development, competitor analysis, team training, trends, consumer insights, improved CX, podcast monitoring, conversational intelligence, fraud management. This. This ...

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Marketing Essentials

Campaign management dashboard template

Innovative brands that stay on top streamline their campaign management so that the analysis translates into effective results. Whether you’re in the planning ...

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Blog

Tesla’s marketing strategy shows that it’s time for CEOs to get social

Elon Musk is all over social! "Elon Musk hires meme maker as Tesla's social media manager", "Tesla's new social media manager used a sheep to ...

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Blog

How to become a customer-centric brand

Is your company product-centric? Creating products that you hope consumers will buy? Okay, that could be where you’re going wrong. Customer-centric brands put ...

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Blog

Top consumer trends in the UK

Keeping on top of consumer trends is key for brands that want to stay connected to their target audience. Not every trend consumers follow is ...

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