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Beauty & Fashion

Let social listening guide you through the constant array of conversations around new launches, sales, and promotions

Stay ahead of the curve

To succeed in beauty & fashion you need to keep up with conversations on competitors, product lines, discount seasons and consumer preferences. Easily consolidate all the conversations around the industry and gain the insights you need to stay ahead in this fast-paced environment.

Why Talkwalker

Create campaigns according to customer needs

Achieve greater reach and engagement by making your next collection around your customer needs. Use our AI-powered platform to find inspiration for next season.

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Monitor the competitor landscape and its various players

Use social listening to measure yourself alongside the competition. Keep an eye out for what customers are saying on sustainability, pricing, quality to tailor your messaging.

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Amplify your campaign's success with key influencers

Boost your upcoming campaign with influencers who can promote you amongst their followers. Make customers crave your pieces thanks to a celebrity or renown fashionista.

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Our Clients in
Beauty & Fashion

To find out which product category to target and how to set Rimmel apart from competitors, we looked at competing brands and consumer insights using Talkwalker.

Cheska Teresa

Managing Director, Lion & Lion Malaysia

See the case study

Publications

To navigate through this complex environment, you need the right tools. We have chosen some publications that can give you a preview of what social listening can do for your brand.

Blog

Middle East and Africa’s most loved brands

Talkwalker has recently released its annual global ranking of the world’s most loved brands in ‘Brand Love 2022’. This year’s ...

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Blog

America's Favorite Brands

We build deep emotional connections with brands. Throughout our lives, we are surrounded by them. From our first steps, to our first successes, or disappointments, ...

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Blog

How Shoplazza stays tomorrow-ready in the e-commerce sector

In the Talkwalker Shape Tomorrow report, we looked at what the next generation of consumers thinks the future should look like, and how brands can ...

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Blog

AMEC Summit 2022

AMEC - the International Association for the Measurement and Evaluation of Communications - celebrated 25 years in 2021. But, with various lockdown restrictions and mask mandates, its ...

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Blog

How to create a social media report | 2022 update

You and your team spent days preparing your latest social media campaign. Intense preparation, late nights, coffee on tap. Now what? Show your boss your ...

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Blog

Share of voice guide for marketers

Do you know your share of voice? Do you know what SOV means? How important is it? Think competitive advantage, customer engagement, campaign effectiveness, brand ...

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Blog

Consumer intelligence guide & tools

Why are consumers choosing your competitors' products and not yours? Buyers, spoilt for choice, are more demanding and less loyal. A streamlined customer experience will ...

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Blog

How to map & measure the consumer journey

The consumer journey used to be simple. An ad - TV, billboard, newspaper, radio - would pique your interest. Ooh, I need that product. Some ...

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Blog

Discover the latest food industry trends in Indonesia

The food and beverage industry in Indonesia saw a positive growth of 0.2% year-on-year (YoY) despite the pandemic and has continued to grow over the past 2 ...

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