Beauty & Fashion

Let social listening guide you through the constant array of conversations around new launches, sales, and promotions

Stay ahead of the curve

To succeed in beauty & fashion you need to keep up with conversations on competitors, product lines, discount seasons and consumer preferences. Easily consolidate all the conversations around the industry and gain the insights you need to stay ahead in this fast-paced environment.

Why Talkwalker

Create campaigns according to customer needs

Achieve greater reach and engagement by making your next collection around your customer needs. Use our AI-powered platform to find inspiration for next season.

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Monitor the competitor landscape and its various players

Use social listening to measure yourself alongside the competition. Keep an eye out for what customers are saying on sustainability, pricing, quality to tailor your messaging.

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Amplify your campaign's success with key influencers

Boost your upcoming campaign with influencers who can promote you amongst their followers. Make customers crave your pieces thanks to a celebrity or renown fashionista.

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Our Clients in
Beauty & Fashion

To find out which product category to target and how to set Rimmel apart from competitors, we looked at competing brands and consumer insights using Talkwalker.

Cheska Teresa

Managing Director, Lion & Lion Malaysia

See the case study

Publications

To navigate through this complex environment, you need the right tools. We have chosen some publications that can give you a preview of what social listening can do for your brand.

Blog

How to become a customer-centric brand

Is your company product-centric? Creating products that you hope consumers will buy? Okay, that could be where you’re going wrong. Customer-centric brands put ...

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Blog

Top consumer trends in the UK

Keeping on top of consumer trends is key for brands that want to stay connected to their target audience. Not every trend consumers follow is ...

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Blog

How to write an RFP for marketing

Yikes! Your boss wants you ranking on page one for 20 keywords in six months. Your website is tired and hard to navigate, and the board ...

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Blog

15 free hashtag tracking tools - from the experts - 2021

Tracking and analyzing hashtags is key to planning and managing an effective campaign on social media.

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Blog

How to run a successful campaign with micro-influencers

Until a few years ago, influencer marketing was limited to celebrities and people seen as experts in certain domains. Today’s social media landscape ...

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Marketing Essentials

Consumer intelligence dashboard template

To understand consumers, the most innovative brands use a unified platform to activate the voice of the customer. Analysis of multiple data sources on a ...

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Blog

It's time to go beyond social and build your data lake

Your brand needs a data lake, now more than ever. It’s time for brands to go beyond social and build a data lake ...

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Blog

Tesla’s marketing strategy shows that it’s time for CEOs to get social

Elon Musk is all over social! "Elon Musk hires meme maker as Tesla's social media manager", "Tesla's new social media manager used a sheep to ...

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Blog

Best online reputation management tools & guide

What happens on the Internet, stays on the Internet. Forever! Social media gave consumers a voice. A loud voice. Awesome, if they’re toasting ...

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