The Key to Social ROI is a Killer Measurement Strategy

on 02/05/2017

This guide explains the 7 levels of measurement that digital marketers must focus on. 

For many of the digital marketers we talk to, social measurement is a permanent headache.

  • Am I looking at the right KPIs?

  • Is there an easy way to determine return on investment?

  • Does social even drive revenue?

These are the questions we hear almost daily, and for good reason: it’s a mess.

The thing is - it doesn’t have to be. If you want to know how you can measure more effectively and stop wasting time with useless KPIs, we’ve got something for you.

In this report, we’ll outline the 7 stages of measurement you should know if you want to prove social ROI effectively. In easy-to-understand terms, we’ll take you from measurement for content impact all the way up to creating company-specific KPIs.

It's time to take action.