Our diets and eating habits are constantly evolving. For food companies, keeping up with these changes to satisfy their clients every day can be a challenge. But social media analytics can help food manufacturers to get valuable customer data and use it as competitive advantage for a variety of functions, from brand listening to product development and campaign management.
For this how-to guide, we analysed the online conversations surrounding 6 of the largest FMCG food companies like Unilever, Kraft Foods or Nestlé and 28 major brands from their portfolios like Oreo, M&M's or Häagen-Dazs to discover how they ensure their products succeed in the market.
In this report you’ll discover how to use social listening to:
- Save costs by shortening the research & development cycles of new products
- Allow for value capture by quickly adapting product offering to the constant change in customer preferences and new trends
- Drive sales by evaluating the performance of individual brands and optimizing product portfolios
- Improve bottom line by measuring product success through integration of social data with sales figures