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Hungry for Success - How Food Companies Can Use Social Data For Product Development

Hungry for Success - How Food Companies Can Use Social Data For Product Development

Our diets and eating habits are constantly evolving. For food companies, keeping up with these changes to satisfy their clients every day can be a challenge. But social media analytics can help food manufacturers to get valuable customer data and use it as competitive advantage for a variety of functions, from brand listening to product development and campaign management.

For this how-to guide, we analysed the online conversations surrounding 6 of the largest FMCG food companies like Unilever, Kraft Foods or Nestlé and 28 major brands from their portfolios like Oreo, M&M's or Häagen-Dazs to discover how they ensure their products succeed in the market.

In this report you’ll discover how to use social listening to:

  • Save costs by shortening the research & development cycles of new products
  • Allow for value capture by quickly adapting product offering to the constant change in customer preferences and new trends
  • Drive sales by evaluating the performance of individual brands and optimizing product portfolios
  • Improve bottom line by measuring product success through integration of social data with sales figures

Download the Report