Unlocking Social Media Intelligence in the Automotive Industry

Unlocking Social Media Intelligence in the Automotive Industry

When it comes to marketing the brand name for car models, automotive companies have a challenging task ahead. The average consumer’s decision to purchase a car relies heavily on the brand name and reputation and to complicate matters, the majority of car sales occur onsite at dealership locations.

This guide aims to demonstrate a few examples of how and where social media monitoring can be used in an automotive marketing strategy to help increase brand awareness, loyalty, promote events, manage manufacturing issues, provide online customer service and even bolster dealership traffic!

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