Richard 's blog

Presentamos la Content Analytics IQ App: Mejores datos, mejores contenidos, mejores oportunidades de negocio

Presentamos la Content Analytics IQ App: Mejores datos, mejores contenidos, mejores oportunidades de negocio

En poco tiempo, el marketing de contenidos ha pasado de ser un sector minoritario a ser parte esencial del arsenal que hoy se emplea en el marketing digital. Sin importar el tamaño de la empresa o de la marca, la producción de contenido –capaz de generar interés e interacciones, constituye un elemento clave (a menudo el elemento clave) de la estrategia de...
Leer más
¡Escucha y reacciona! Interactúa en profundidad con de la App de Talkwalker para Hootsuite

¡Escucha y reacciona! Interactúa en profundidad con de la App de Talkwalker para Hootsuite

  Ser capaz de interactuar libremente y fácilmente con los clientes es una de las cosas que hace especial a los medios de comunicación social. Hay otros foros que permiten...
Leer más

Richard 's

social media analytics framework

The Social Media Analytics Framework - A Practical Guide for Business

For brands and agencies alike, social media analytics has quickly moved from a luxury to a necessity. The question is no longer “do I need it?” but how do I implement it effectively?  It’s a significant investment so you need to clearly show business impact and tangible results.  To help you do this, Talkwalker teamed up with Ian Cleary of...
Leer más
Survey - 2016 Brand Communications Report from DS Simon and Talkwalker

Survey - 2016 Brand Communications Report from DS Simon and Talkwalker

What are the challenges that PR and communications professionals face when it comes to earned media? That's the question that digital video communications specialists DS Simon and Talkwalker asked in...
Leer más
How Social Listening Helps Nescafe Dolce Gusto Brew up Brand Love in Malaysia

How Social Listening Helps Nescafe Dolce Gusto Brew up Brand Love in Malaysia

How can we maximize the impact of our brand on social? That was the question faced by Nescafe Dolce Gusto and digital marketing agency, Lion & Lion. To create a...
Leer más
Sports and Social Media : Building a Loyal and Engaged Fanbase using Social Listening

Sports and Social Media : Building a Loyal and Engaged Fanbase using Social Listening

Sports and social media are a match made in heaven. Events like the World Cup and the Super Bowl routinely break records for social media activity, with 2014 World Cup...
Leer más
Euro 2016 Sponsor Showdown: Ranking the Top Sponsors at Euro 2016 using Social Listening

Euro 2016 Sponsor Showdown: Ranking the Top Sponsors at Euro 2016 using Social Listening

How can companies get maximum value from sponsorship in the age of social media? Social and online channels offer brands limitless possibilities to engage with their audience but data and...
Leer más
Hewlett Packard Enterprise Delivers Social Media to the Channel

Hewlett Packard Enterprise Delivers Social Media to the Channel

Hewlett Packard Enterprise (HPE) work with partner companies across the EMEA region who resell their cloud solution, HPE Helion. Around 90% of HPE Helion's EMEA Channel Partners are on social...
Leer más
The Social Data Maturity Scale - How to Get Maximum Value from Social Data

The Social Data Maturity Scale - How to Get Maximum Value from Social Data

The vast volume of data posted on social networks and online every day offers companies of all sizes immense opportunities. But without the right framework and resources to handle it,...
Leer más
Why Visual Listening is the next big thing for marketing

Why Visual Listening is the next big thing for marketing

First, the bad news:  You’re missing thousands of mentions of your brand every week. Now the good news: ​With Visual L​istening you can get a full picture of your brand...
Leer más
Deutsche Telekom: Real-Time Crisis Management using a Social Listening Powered Situation Room

Deutsche Telekom: Real-Time Crisis Management using a Social Listening Powered Situation Room

Deutsche Telekom used the power and flexibility of Talkwalker social data intelligence to create a situation room for crisis management that helps them to avert potentially damaging issues from spiralling out of control. Download this case study to find out how Deutsche Telekom: Developed a state of the art crisis management system powered by real-time social listening Averted crisis situations...
Leer más
The First Steps for Social Media Monitoring

The First Steps for Social Media Monitoring

Every day we work with clients who are just starting out with social media monitoring and need a helping hand to find actionable insights. We’ve identified some best practices from...
Leer más
Win New Clients using Social Media Analytics for Professional Services

Win New Clients using Social Media Analytics for Professional Services

We analyzed over 10 million online discussions around major business trends like the internet of things and digital transformation at the request of our clients in the professional services sector.
Leer más
Battle of the Brands: 10 Ecommerce Brands Go Head to Head on Social Media

Battle of the Brands: 10 Ecommerce Brands Go Head to Head on Social Media

Can social media help me sell my products and services online? It’s a question that companies in all industries are trying to answer and it’s especially important for e-commerce where...
Leer más