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Digital Marketing

Digital marketing is the act of promoting your brand, products, and services through digital channels such as social media, PPC, SEO, email, and mobile apps. Alongside content marketing, social media listening and analytics are essential for measuring the performance of your campaigns.

Header image. Title: How to use social listening to recession-proof your business. Image: A laptop leaps from the screen with data flowing around it.

How to use social listening to recession-proof your business

In today's fast-paced business world, time is money, and energy is precious. During a recession, this is even more critical.
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How to use the metaverse — An expert perspective

How to use the metaverse — An expert perspective

Brands in the Asia Pacific region, from Hyundai to Ralph Lauren, have been running metaverse activations from as early as...
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Uniqlo marketing strategy

UNIQLO marketing strategy

UNIQLO is one of the fastest growing clothing brands in Asia. With a presence in relatively all the major cities...
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Building blocks spelling the word TIPS. Blog category is Digital. Blog title is Social media tips.

Social media tips for marketers

Wow! A traffic jam. Hundreds. No. Thousands of people eager to reach my website. How did I do it? Social...
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Huskies in the snow, pulling a sleigh away from the viewer. Blog category - digital. Blog title - Social media listening by industry.

Social media listening by industry

B2C, B2B, travel, CPG, finance, Fortune 500, SMB. Social listening works universally. Being able to listen to consumer conversations and...
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Marketing strategies for financial services in the UK

Marketing strategies for financial services in the UK

According to EY, more than 7,000 finance jobs have moved from London to the European Union as a result of...
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Woman on sofa reading article on best UK marketing blogs on laptop

12 of the best UK marketing blogs

Marketing is a fast-paced industry, with new developments all the time. Whether it’s implementing the latest trends in influencer marketing,...
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Social media statistics in the UK

Social media statistics in the UK

More than three-quarters of the UK’s total population are active on social media, compared to just 58.4% globally. And, as...
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How Shoplazza stays tomorrow-ready in the e-commerce sector

How Shoplazza stays tomorrow-ready in the e-commerce sector

In the Talkwalker Shape Tomorrow report, we looked at what the next generation of consumers thinks the future should look...
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How much does media monitoring cost?

How much does media monitoring cost?

Media monitoring software is a crucial component of a brand’s marketing mix. Media monitoring allows marketers to protect their brand,...
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Social media statistics in Saudi Arabia

Social media statistics in Saudi Arabia

Saudi Arabia currently has a total population of 35.59 million. Of that population, 29.30 million or 82.3% are active social...
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5 of the best social media engagement tools for brands

5 of the best social media engagement tools for brands

Social media engagement tools are necessary for the modern-day marketer and social media manager. Their core value proposition is that...
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The future of the financial industry in the Middle East

The future of the financial industry in the Middle East

As the world emerges from the pandemic, the future is unfolding. The financial industry in the Middle East is operating...
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Best hashtag tracking tools

15 free Hashtag Tracking Tools - from the experts - 2022

Tracking and analyzing hashtags is key to planning and managing an effective campaign on social media.
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Pink filter over title "CPG: The solution for supply chain woes" and two women shopping on the left

CPG: The solution for supply chain woes

We’ve got to face some facts. The CPG industry has not had it easy. A global pandemic completely derailed supply...
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Coke vs Pepsi title. Category is digital. Pink filter over image. Two glasses of dark soda on left, with ice.

Coke vs Pepsi: Marketing strategies

After living through a pandemic, consumers are acutely aware of their health and wellbeing. While they still want flavor, limiting...
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From marketing strategy to marketing plan - your complete guide - people working on a planning board, with post-it notes

Marketing strategy to marketing plan

Creating your marketing strategy is a challenge. Your first challenge. Your second, is writing your marketing plan. Together, they’ll guide...
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I'm Gen Z & these are the social media channels that matter to me

I'm Gen Z & these social media channels matter to me

Generation Z are the future. Companies need to connect with them now, to build brand loyalty and sales in the...
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Social media tips checklist

Social media tips checklist

Is social media a chore? Tasked to the intern? Your boss about to pull the plug unless you prove an...
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Best free digital marketing tools

Best free digital marketing tools

When you define your marketing plan, one of the first things you will need is a comprehensive list of tools...
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Social media checklist bundle

Social media checklist bundle

Are you a victim of social media overload?
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Social media messaging checklist

Social media messaging checklist

Write for everyone, and no one will hear you.
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Marketing plan bundle

Marketing plan bundle

Everything you’ll ever need to build a great marketing plan... 
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Social media checklist

Social media checklist

Social media is out there. It can’t be bargained with. It can’t be reasoned with. It doesn’t feel pity, or...
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[Free] Digital marketing reports and templates

[Free] Digital marketing reports and templates

A free download of 4 awesome digital marketing reports and 3 interactive templates. Yours with a single click.
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