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Social Listening & Analytics - Wie Fernsehproduzenten und Sendechefs profitieren

Social Listening & Analytics - Wie Fernsehproduzenten und Sendechefs profitieren

TV remains for of our favorite pastimes. But the way we watch television has changed with the growth of social media. Many shows are accompanied by fans live-tweeting their reactions or discussing a show’s highlights immediately after it was broadcast. In this case study, we compare audience reactions to different shows like Britain’s Got Talent, Made in Chelsea and Big Brother and explain how TV producers and broadcasters benefits from insights like sentiment, audience activity or share of voice for different characters.

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