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Consumer Insights

Consumer insights don’t just explain their behavior, preferences, and sentiment. They also tell you the reason behind their actions. Meaning you can create more effective marketing campaigns, refine your products, personalize your messaging, and improve the customer experience.

Report: Focus on the Football

Report: Focus on the Football

The tournament may be over for another four years. But there’s still plenty to learn from our ‘Focus on the...
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How to utilize social media analytics in banking

How to utilize social media analytics in banking

Most retail banks and financial services today are on a journey towards building a digital first presence, through digital and...
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How can social media listening increase customer advocacy?

How can social media listening increase customer advocacy?

“The more advocates you have, the fewer ads you have to buy.” - Dharmesh Shah, Founder and CTO of Hubspot.
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A person has been identified through consumer research as likely to purchase a given product and does so via his mobile phone and credit card

18 best consumer research tools and datasets

Consumers buy from social media, which is why brands need a social presence if they want to reach them. But...
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[Keynote] - How to become a loved brand

[Keynote] - How to become a loved brand

Marketers are finally recognising the importance of building brand love. In fact, all the most loved brands grow nearly 3...
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Taboo topics: Why social data is uniquely suited for sensitive research. Person on left looking at camera, doing a zipping mouth gesture.

Researching taboo topics using social data

People are searching online for advice about taboo topics because they can't find answers in traditional spaces. Brands looking to...
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Image of man next to his digital self in addition to blog title Measure Customer Experience in the Metaverse

How to measure customer experience in the metaverse

We thought that measuring customer experience in the real world and on the web was enough. But that was before...
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[Webinar] - How Dubai TV Channels use social intelligence to make data-driven decisions

[Webinar] - How Dubai TV Channels use social intelligence to make data-driven decisions

Understanding audience preferences and interests provides media producers with key insights into their viewers. Today’s TV viewers consume content on...
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Masterclass on: Social intelligence for Enterprise

Masterclass on: Social intelligence for Enterprise

How do leading consumer brands unlock brand value from social media and online conversations? Find out in this masterclass by...
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Middle East Podcasts

Middle East podcasts to listen to this year

Podcasts are rocking listeners’ ears in the Middle East. In fact, audio marketing is becoming a crucial part of marketers'...
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Watch: Benchmarking brand love in Asia

Watch: Benchmarking brand love in Asia

What does it take to attain consumers’ love today? Discover everything you need to know about benchmarking brand love in...
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How Dubai TV Channels use Talkwalker’s social intelligence to make data-driven decisions

How Dubai TV Channels use Talkwalker’s social intelligence to make data-driven decisions

Understanding audience preferences and interests provides media producers with key insights into their viewers. Today’s TV viewers consume content on...
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Fast fashion vs Luxury brands - Consumer behaviour UK

Fast fashion vs Luxury brands - Consumer behaviour UK

The brands shaping tomorrow's fashion market...
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Header image - Title: How the rising cost of living is changing consumers’ lives, Image: A asian lady looking concerned at her bills, with a bag of shopping at her side

How the rising cost of living is changing consumers’ lives

The rising cost of living crisis is currently impacting consumers across the globe, as essential products and services increase in...
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Exploring the Cost of Living Conversation on Twitter

Exploring the Cost of Living Conversation on Twitter

In 2022, a storm of global issues has led to a ‘cost of living crisis.’ As prices continue to increase,...
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online sentiment analysis guide

Sentiment analysis guide

Brands use sentiment analysis when analyzing customer feedback, product reviews, and survey responses, to understand the true emotion behind. My...
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[Webinar] - How to become a loved brand

[Webinar] - How to become a loved brand

Brand Love is back for 2022! This year, we’ve teamed up with Hootsuite, to refine our Brand Love Index, and...
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[Webinar] - How to foster brand love in the Middle East

[Webinar] - How to foster brand love in the Middle East

This webinar brought Rami Deeb, Marketing Manager CEEMEA at Talkwalker, and Rowad Elmansuri, Customer Success Manager at Hootsuite to discuss...
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Yves Rocher: understanding today's consumers to develop cosmetics for tomorrow

Yves Rocher: understanding today's consumers to develop cosmetics for tomorrow

The Yves Rocher brand has always been focused on client relationships. Through its distribution networks without any intermediaries Yves Rocher...
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The best sentiment analysis tools - People's faces overlaid, showing different emotions.

The best sentiment analysis tools

Humans read text and know whether the sentiment is positive or negative. We understand sarcasm, slang, and irony. Manually checking...
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[Webinar] The new definition of Brand Love

[Webinar] The new definition of Brand Love

Consumer-brand relationships are evolving. 75% of them changed their buying habits during the pandemic and are increasingly willing to change...
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Best image recognition tools

13 best image recognition tools

Every day, consumers are uploading tons of images to their social media channel. Cocktail, dinner, cat, outfit, holiday... Things they...
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Brand Love 2022 - How sustainability builds love for today and the future

Brand Love 2022 - How sustainability builds love for today and the future

Brand Love is back for 2022. This year, we’ve teamed up with Hootsuite, to refine our Brand Love Index, and...
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India's most loved brands

Love brands of India: Becoming consumer favorites

Brand love today has become much more than a like, share, and subscribe. Beyond infotainment and social media giveaways, consumers...
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Picture of a consumer shopping in store next to the blog title: America's Favorite Brands

America's Favorite Brands

We build deep emotional connections with brands. Throughout our lives, we are surrounded by them. From our first steps, to...
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High Street vs Challenger banks - Consumer behaviour UK

High Street vs Challenger banks - Consumer behaviour UK

The brands shaping tomorrow's banking market...
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[Webinar] - Evolving consumer behavior in the GCC during Ramadan 2022

[Webinar] - Evolving consumer behavior in the GCC during Ramadan 2022

Talkwalker, the industry-leading consumer intelligence acceleration platform, has developed and published a study that investigates the changing consumption behavior of...
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How to create a social media report with Talkwalker - close up of pie chart and bar chart with a person holding a pen and pointing at results.

How to create a social media report | 2022 update

You and your team spent days preparing your latest social media campaign. Intense preparation, late nights, coffee on tap. Now...
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Consumer intelligence tools & guide

Consumer intelligence guide & tools

Why are consumers choosing your competitors' products and not yours? Buyers, spoilt for choice, are more demanding and less loyal.
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On left with a blue filter, photo of a pair of feet wearing walking boots. Right side has solid blue background. Category button, "Enterprise". Blog post title, "Map & measure the consumer journey. Talkwalker logo, bottom right.

How to map & measure the consumer journey

The consumer journey used to be simple. An ad - TV, billboard, newspaper, radio - would pique your interest. Ooh,...
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Football player jumps to score a touchdown

Big Game LVI: Key insights

And the winner is… the Los Angeles Rams! The Big Game is more than just a match between the two...
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Consumer insights on Veganuary: the ‘steaks’ are high for UK brands - Hands holding a vegan burger that is half-eaten

Consumer insights on Veganuary: the ‘steaks’ are high for UK brands

Veganuary was the talk of the town! The global phenomenon is growing in popularity across the UK with tens of...
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Discover.ai logo and title: Bringing consumer intelligence to life

Bringing consumer intelligence to life

We welcome discover.ai to the Talkwalker family, as their strategists join our Activate team. In this blog, we discover what...
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Title "Optimize event sponsorship with audience insights". Audience watching an event, with person in the foreground with hands over face in surprise.

Optimize event sponsorship with audience insights

Picture this… you're a major broadcast channel and you’re looking for sponsorship marketing. You need to tell your sponsor about...
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Title - Consumer insights guide. Category - Digital. Left shows a magnifying glass over crudely drawn icons to represent consumers.

Consumer insights guide

We expect a high-quality customer experience and the best products and services. Anything less, and we walk. Capturing consumer insights...
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5 consumer insight examples to improve your CPG brand

5 consumer insight examples to improve your CPG brand

Searching for ways to better understand your customer and how to get them to buy your product? Look no further...
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How to manage customer review data - person walking off camera with words behind - great services, excellent, I am happy, high quality, five stars products and services.

How to manage customer review data

Super excited to let you know that we’ve acquired Reviewbox, an all-in-one review management platform. We’re currently integrating Reviewbox’s e-commerce...
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how to leverage UGC for better consumer insights

How to leverage UGC for better consumer insights

In the beauty industry, leading brands are looking to user-generated content on social platforms to understand what their customers need.
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Title - What is customer data integration? Category - Enterprise. Shadow of a human figure with various images representing customer touchpoints with a company.

What is customer data integration (CDI)?

Customer data integration - CDI - is a process that consolidates and manages data about your customers taken from multiple...
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The Forrester New Wave™: AI-Enabled Consumer Intelligence Platforms, Q3 2021 - Talkwalker a Leader

The Forrester New Wave™: AI-Enabled Consumer Intelligence Platforms, Q3 2021 - Talkwalker a Leader

Talkwalker has done it! Foremost global research and advisory firm Forrester, has named Talkwalker a Leader in The Forrester New...
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Customer analytics tools - Man looking at data and mobile phone

The 11 best customer analytics tools

You’ve tried a few things, but nothing seems to be hitting the spot. You’re constantly left scratching your head about...
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Customer journey management header image

Customer journey management to grow your business

Managing the customer journey is to take active control of a series of decisions your customers will make, consciously or...
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Voice of customer tools - mouth open wide

9 voice of the customer tools and tips

Well, well, well… what do we have here? Voice of the customer tools have entered the chat. With brands focusing...
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19 customer experience metrics to monitor - person using a smartphone to share a review, with emojis showing happy, sad, neutral emotion.

19 customer experience metrics to monitor

Your product screams quality and it won’t break the bank. Why are sales dropping? Times have changed. So have consumers.
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Voice of the customer analytics - Image shows a person in profile, with their mouth open, ready to speak.

Voice of the customer analytics

Voice of the customer analytics captures customers' experiences, expectations, preferences, and aversions. Brands that understand the VoC, that listen to...
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Speech analytics tools - image shows two people talking into a microphone

Why use speech analytics tools

Quality management, customer feedback, brand mentions, product development, competitor analysis, team training, trends, consumer insights, improved CX, podcast monitoring, conversational...
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A man sits at the laptop computer as he stares out at both data, and a lake.

It's time to go beyond social and build your data lake

Your brand needs a data lake, now more than ever. It’s time for brands to go beyond social and build...
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People sat at a table, talking about what they're seeing online - conversation analysis tools & guide

Conversation analysis guide & tools

Conversation analysis takes social listening to the next level. Looking beyond what’s being said about your brand, and understanding the...
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Two people looking at monitor - using an enterprise-level social listening tool

Why invest in an enterprise-level social listening tool

Engage with audiences quickly and at scale. Respond to actionable posts in real time. Mitigate risks. Prevent crises. Enterprise-level social...
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Understanding consumer insights - snacking trends in Asia Pacific

Understanding consumer insights - snacking trends in Asia Pacific

Consumer insights are data on consumer conversations and patterns that help brands understand what consumers think and feel. They highlight...
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Market research tools and guide

Market research tools & guide

Looking to jump into a new market? Change your marketing strategy? Launch a new product? If you want to win,...
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Improve your brand with consumer insights

5 ways consumer insights will improve your brand

Working with consumer insights is the process of learning from your marketplace, to help you create a better customer experience. In...
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Woman browsing Talkwalker social listening tools on laptop

5 Essential CX Tools for FinTech Brands

The top tools for social listening, data analysis, and user engagement that will bring your customer experience to the next...
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Removing data silos using conversational intelligence

Remove data silos in your organisation using conversational intelligence

One of the biggest challenges brands face today is managing the volume of data available to them. Particularly when that...
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