Competitor analysis tools to benchmark your performance with your competition
Want to find out what the competition is up to? What's working for them and what strategic mistakes they're making?
- Use social media competitor analysis across all your important content channels.
- Compare performance of multiple brands, hashtags, and keywords with competitor analysis tools.
- Benchmark with KPIs that matter: engagement, volume, sentiment, business impact metrics.
- Identify opportunities and find your competitors' strengths and weaknesses.
- Take advantage of the best global coverage: social media networks, news, blogs, review sites, and forums.
Benchmark your brand against industry averages with Talkwalker's advanced competition analysis software.
- Benchmark your brand performance by analyzing industry averages and competitor KPIs.
- Compare key stats like engagement, volume, sentiment, themes, influencers, demographics and geographies.
- Determine your share of voice (SOV) vs your competitors, and track how you compare for brand awareness, purchase intent, and loyalty.
- Analyze and compare data across networks, blogs, online news, review sites, and more.
- Track communication insights in 187 languages, across 150M+ websites, with the biggest database in the industry containing over 30,000 logos.
- Realize your brand's social media impact using the Talkwalker competitive intelligence IQ app for one-click insights.
"Adidas has over 250,000 brand mentions every day. The key for us is analyzing that data by filtering these mentions by market, product, campaign, and activation levels. Talkwalker helps us understand what’s driving these conversations, and present these insights to our teams for the highest possible business impact."
"On top of the obvious performance of the tool in terms of coverage, artificial intelligence and data integration, the hyper-intuitive, modular interface and change management were determining factors in our decision to choose Talkwalker."
"Ritter Sport has been very active in social media for the last 10 years. We saw the data coming in, but we didn’t take action or do much with it because it got often caught in silos. Talkwalker enabled us to collect and analyze the data in one place, allowing us to fully understand the conversations about our brand and products on social media."
.png){kind=logo}
"Our intensive use of Talkwalker allows us to collect & analyze real-time information in order to better monitor, engage & amplify social conversations around brands, markets, products or influencers. With all these information we help customers to make strategic live decisions."
"I love using Talkwalker because it’s incredibly intuitive to use and has some great functionality that allows you to get to the nub of a particular conversation/theme. The customer support over the years has been incredible. We have used the tool and the team has built on improvements we've suggested."
"Talkwalker boasts an impressive social analytics engine that allows us to deliver meaningful insights for our clients; insights that have an impact on effecting more successful campaigns. I see Talkwalker as the search engine for social – my first destination if I need to gather conversational intelligence to aid our clients in their competitive space."
"Doctors Without Borders is a medical humanitarian organization with a global footprint, so we need to be able to keep our finger on the pulse of the topics relevant to our work around the world, often in real-time. Talkwalker’s robust digital media monitoring capabilities and user-friendly reports have become vital tools for meeting both our operational and communications needs."
