Brand Love 2022 - How CSAT, Passion and Trust build love for today and the future

Brand Love is back for 2022.

This year, we’ve teamed up with Hootsuite, to refine our Brand Love Index, and whittle down over 1,500 global brands to find the 10 most loved brands in the U.S.

Our index is based on three core pillars for scoring; CSAT, Trust and Passion.  This aligns with how brands are moving to a greater customer focused approach to drive performance today and in the future.

In the report, we look at how the top 10 most loved brands in the U.S. are driving consumer love. You will also learn:

• How to monitor your brand love by measuring Trust, Passion, and CSAT scores.
• Why sustainability is critical for consumers and brands.
• What brands are driving love at a local level, with regional top 10 lists.
• Tips from Hootsuite on how to start developing your brand love from day one.