In April 2014, Toyota experienced first-hand how social media’s increased visibility and speed can make or break a company in the midst of a product recall crisis. Get it right and the organisation’s reputation and value can be enhanced; get it wrong and serious brand damage can result.
However, product recalls need not turn into a brand crisis. They can even be an opportunity to build the brand, provided they are handled appropriately.
Discover how social media monitoring can be used as an effective early warning system – helping to protect your brand’s reputation online and weather PR crises like Toyota’s recent recall.