The State of Influencer Marketing in India 2019
Influencer marketing isn't new to India - from age old celebrity endorsements, to collaborations with YouTubers, India is a mature market for influencer marketing. But the question is, are you doing it right?
Talkwalker, in association with Social Samosa are pleased to present our State of Influencer marketing in India report - a report based on a survey that over 800 digital markets, PR professionals and brand marketers took part in.
Top Findings
- 75% of respondents ranked influencer marketing as a key strategic priority
- 61% of marketers currently do not have a tool for measuring their influencer marketing
- 72% will increase the amount of money they invest in influencer marketing in 2020
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