As countries in Southeast Asia begin to adapt to the new normal, consumer behavior continues to evolve rapidly as concerns and priorities change.
This report looks at how Covid-19 has shaped consumer conversations and trends that businesses should be aware of, in order to successfully engage the consumers of today. We focus on 4 key industries - Fast Moving Consumer Goods (FMCG), E-commerce, Telecommunications and Pharmaceutical/Healthcare.
The report covers:
Changes in consumer habits due to Covid-19
Examples of how companies in the 4 industries have coped with the current situation
Leading conversations per industry
Key takeaways for businesses in the respective sectors