Covid-19 impact on Southeast Asia consumer trends

As countries in Southeast Asia begin to adapt to the new normal, consumer behavior continues to evolve rapidly as concerns and priorities change.

This report looks at how Covid-19 has shaped consumer conversations and trends that businesses should be aware of, in order to successfully engage the consumers of today. We focus on 4 key industries - Fast Moving Consumer Goods (FMCG), E-commerce, Telecommunications and Pharmaceutical/Healthcare.

The report covers:

• Changes in consumer habits due to Covid-19
• Examples of how companies in the 4 industries have coped with the current situation
• Leading conversations per industry
• Key takeaways for businesses in the respective sectors