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Covid-19 impact on Southeast Asia consumer trends

on 21/08/2020

As countries in Southeast Asia begin to adapt to the new normal, consumer behavior continues to evolve rapidly as concerns and priorities change.

This report looks at how Covid-19 has shaped consumer conversations and trends that businesses should be aware of, in order to successfully engage the consumers of today. We focus on 4 key industries - Fast Moving Consumer Goods (FMCG), E-commerce, Telecommunications and Pharmaceutical/Healthcare.

The report covers:

  • Changes in consumer habits due to Covid-19
  • Examples of how companies in the 4 industries have coped with the current situation
  • Leading conversations per industry
  • Key takeaways for businesses in the respective sectors



Download my report