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The Social Champions League - The Top 10 Football Clubs on Social Media

on 07/08/2017

In this joint report with sports social network, we analyzed the social media performance of the world’s biggest football clubs and crowned #SocialChampions for Twitter, Facebook and Instagram.

Highlights include:

  • Manchester United outperform Premier League rivals on all networks despite finishing 6th last season
  • Real Madrid are the gold standard for social performance as leaders in 5 of 6 categories
  • Premier League clubs perform best on Facebook and worst on Instagram

We've created top 10 rankings for each major social network by follower size, reach and engagement and picked out some of key social media tactics clubs used to engage with fans from across the globe.

As the European football season begins, discover the footballing giants that are dominating the digital field.