Goodwill Industries International: walk then run

on 15/10/2020

Discover how Goodwill Industries International (GII) uses Talkwalker's social listening and analytics platform. Before the pandemic they dealt with misinformation, used it to identify influential voices, and to build strong messaging for their 156-member network across the U.S. and Canada.

In the case study you will also learn:

  • How GII was able to handle their response to the global pandemic.
  • How their experience with misinformation informs them in the current climate.
  • How GII managed to increase mentions of their mission of placing people in jobs 44 percent during the worst jobs-climate in a generation.

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