Airlines are pretty savvy when it comes to social media with a few top performers even winning cross-industry awards for their social media strategy. But how do they compare against each other? Which airlines are the best at responding to customers? Which airlines lead the way in engaging their audience? And what can we learn from the best in the business?
Using Talkwalker social media analytics, we analyzed over 200 social media accounts of the world’s 40 largest airlines to provide a definitive guide to airlines social media performance and determine once and for all, which airline is the Star of Social Media. You’ll also find plenty of tips and tricks to help your brand reach the next level on social whether you’re an airline or from another industry.
Here are some of the key findings from our analysis:
- KLM are the most responsive airline on Twitter responding to over 87% of queries and mentions
- Twitter accounts of low cost carriers have the most Twitter followers with Air Asia and JetBlue leading the way
- Qatar Airways have the most Facebook fans and have the best engagement rate
- Emirates and American Airlines are dominating Instagram worldwide